技术
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 产品研发
- 销售与市场营销
用例
- 行为与情绪追踪
- 泄漏与洪水监测
关于客户
Brand24 是一个社交聆听平台,Twitch 和 Uber 等公司使用它来监控其品牌的情绪。他们依靠产品主导的增长并鼓励用户注册免费试用。
挑战
Brand24 的注册表单跳出率高、转化率低,导致销售漏斗漏水。
解决方案
Brand24 使用 Hotjar 的录音来识别两个问题:促销代码字段造成的混乱以及注册表单上的干扰。他们重新设计了表单,仅包含必要的字段并删除了不必要的链接。他们还为不同的博客文章创建了单独的注册表单,以解决用户的困惑。
运营影响
数量效益
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相关案例.
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Engaging Fans at one of the Largest Stadiums in the USA
Engaging and delighting fans has become the number one priority. However, the identity and behavior of fans within the stadium have been impossible to detect until Sirqul. Furthermore, standalone mobile apps historically have only seen a 5-30% penetration rate, thus leaving venues with poor data, insights and little interaction with the fan itself.This large stadium was looking for a set of recommendations to improve the fan experience, increase revenue and optimize operational efficiency based on this never seen before data.
Case Study
Greater Peace of Mind with Pentair
When severe weather hits, the potential damage to a home could be disastrous. Insurance claims for flooding damage exceed $3 billion per year in the United States, and most homeowners are not even covered for even basic water damage to carpet, drywall, electrical, furniture and personal items. Sump pumps are one of the best defenses against flood damage, but when storms knock out electricity, traditional sump pumps are rendered useless. As a seller of water management and equipment protection, Pentair sought a communication platform that will support a wide range of Pentair Internet-connected products.
Case Study
Cisco Kinetic for Oil and Gas: Refineries and Plants
The plant manager and safety teams needed a solution that provided near real-time visibility of gas detection and personnel location, with easy to understand visualization and alerting dashboards. This would enable them to improve productivity through decreasing the time taken to start work, optimize evacuation route planning, and to meet critical staff safety and compliance goals.
Case Study
MICROMEDIA’S ALERT ASSISTS AIR LIQUIDE’S SCADA SYSTEM FABVIEW
WIN-911’s partner product ALERT is a key element in the Supervisory Control and Data Acquisition (SCADA) system “FabView” from Air Liquide. Air Liquide is the second largest supplier of industrial gasses in the world. This SCADA alarm notification system is specifically designed to monitor, among other things, the distribution of gas in a semiconductor manufacturing plant located in Dresden Germany. Like most operations of its type, this facility can’t afford much downtime in its distribution facility. If ALERT detects a leak in a pipeline, the system evaluates how severe the leak is and transfers the data back to the central site or home office. Once the information is back in the main office, the SCADA alert system then transcribes the data into understandable messages to which employees can respond appropriately.