增强购物体验：bonprix 利用 Google Cloud 实现可扩展 ML 和 AI 自动化的旅程
技术
- 分析与建模 - 机器学习
- 功能应用 - 仓库管理系统 (WMS)
适用行业
- 消费品
- 设备与机械
适用功能
- 产品研发
- 仓库和库存管理
用例
- 预测性维护
- 时间敏感网络
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
bonprix 是一家国际在线时尚和家居用品零售商，业务遍及欧洲、俄罗斯和北美。他们拥有强大的内部开发和数据工程团队。
挑战
bonprix 拥有过时的本地数据仓库设置，随着数据量的增长，问题变得越来越严重。他们希望增强机器学习和人工智能能力，并将所有数据集中在一处。
解决方案
在 Google Cloud 合作伙伴 KPMG 和 Aliz 的帮助下，bonprix 迁移到了 Google Cloud。他们现在使用 Google Cloud 的数据仓库 BigQuery 来存储和分析结构化和非结构化数据。迁移在 12 个月内按时、按预算完成。
运营影响
数量效益
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