Bonnier Publications：利用数据和 BigQuery 改变媒体行业
技术
- 分析与建模 - 机器学习
- 传感器 - 温度传感器
适用行业
- 消费品
- 电网
适用功能
- 销售与市场营销
用例
- 预测性维护
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Bonnier Publications 是一家总部位于哥本哈根的媒体公司，主要专注于北欧市场的特殊兴趣媒体。他们拥有忠实的读者群，他们的成功取决于读者群，B2C 业务占收入的 75%。
挑战
邦尼尔出版社需要将其商业模式从印刷转向数字，以便在不断萎缩的杂志行业中生存和发展。他们设定了六个月的期限来实现这一目标，并向 Google Cloud 寻求帮助。
解决方案
Bonnier 与 IIH Nordic 合作，在 Google Cloud 的 BigQuery 平台上构建机器学习算法。该算法利用 BigQuery 的强大功能对消费者行为进行建模，并提供每个客户的 360 度视图。 Bonnier 使用该算法将客户数据输入 BigQuery 数据湖，使他们能够更好地了解客户的旅程。
运营影响
数量效益
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