Google Cloud Platform > 实例探究 > 使用 Google Cloud 扩展 Bloomreach 参与度:物联网案例研究

使用 Google Cloud 扩展 Bloomreach 参与度:物联网案例研究

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技术
  • 分析与建模 - 机器学习
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 建筑与基础设施
  • 零售
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 施工管理
  • 车辆到基础设施 (V2I)
服务
  • 云规划/设计/实施服务
  • 测试与认证
关于客户
Bloomreach Engagement 是一个具有内置营销自动化功能的客户数据平台 (CDP),可帮助电子商务零售商通过其在线平台更有效地与客户互动。它使客户能够扩展其客户体验的个性化,并在客户生命周期的每个阶段通过多个营销渠道自动发送消息。
挑战
Bloomreach Engagement 的裸机 IT 基础设施面临挑战,包括可扩展性、稳定性和安全性方面的限制。该公司需要一个更强大的解决方案来处理其不断增长的客户群并为 GDPR 法规做好准备。
解决方案
Bloomreach Engagement 选择 Google Cloud 作为其新解决方案,因为它易于使用、覆盖全球且基于服务的基础设施。该公司迁移到谷歌云,并围绕容器和虚拟机重新设计其架构。 Google Kubernetes Engine (GKE) 和 Compute Engine 用于编排和有状态服务,而 Cloud Storage 和 Dataproc 用于数据处理。 Bloomreach Engagement 还使用 BigQuery 进行数据分析,使用 Google Cloud 操作套件进行监控和日志记录,进一步优化了其基础设施。
运营影响
  • The migration to Google Cloud has significantly improved Bloomreach's operational efficiency. The company's IT team can now work in much faster, more efficient cycles, with deployments taking under 20 seconds, regardless of the number of new customers added. This has empowered developers to take on responsibility for new projects without having to wait for DevOps staff to set up new infrastructure. Furthermore, the company successfully handled the peak load during Black Friday 2018, delivering a reliably smooth service to its customers. As Bloomreach continues to grow, it is exploring Google Cloud's machine learning and AI tools to gain insights from its internal monitoring and convert them into even greater efficiencies.

数量效益
  • Bloomreach's infrastructure scaled to handle more than double the normal load during Black Friday with minimal cost.

  • The development of new features and bug fixes was sped up, deploying in seconds rather than minutes.

  • Bloomreach processes around 7 billion events per client, a significant increase from the previous average of 500 million events monthly.

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