技术
- 分析与建模 - 大数据分析
- 分析与建模 - 预测分析
适用行业
- 消费品
- 电信
适用功能
- 采购
- 销售与市场营销
用例
- 运动预测
- 交通监控
服务
- 系统集成
关于客户
Amadori 集团是意大利领先的食品公司,生产和销售家禽和猪肉产品。他们希望吸引年轻人并保持品牌完整性和跨产品线的一致性。
挑战
Amadori Group 希望发展其营销方式,以适应 25-35 岁年轻人不断变化的生活方式和饮食需求。他们希望提高品牌知名度、鼓励客户忠诚度并评估消费者对产品和营销活动的反应。
解决方案
Amadori 使用 IBM WebSphere Portal 和 IBM Web Content Manager 软件来创建和管理面向年轻人推销产品的小型网站的交互式内容。他们还使用 IBM SPSS Data Collection 软件来评估人们对其产品的看法,并近乎实时地调整营销工作。此外,他们还使用相同的 IBM 门户和内容管理技术构建了一个新的公司网站。
运营影响
数量效益
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