Alteryx 通过选址应用程序帮助 Great Clips 推动增长战略：降低成本、加快新沙龙开业速度并改善特许经营商关系
公司规模
Large Corporate
地区
- America
国家
- United States
- Canada
产品
- Alteryx Strategic Analytics
技术栈
- Predictive Analytics
- Spatial Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
Great Clips 是全球最大、发展最快的美发沙龙品牌，在美国和加拿大拥有 3,000 多家沙龙。这家总部位于明尼阿波利斯的公司雇佣了近 30,000 名发型师，他们接受持续培训，学习高级技能和最新潮流。该公司的成功基于一项增长战略，即在合适的地点和市场快速开设新店。为了实现这一目标，公司必须根据潜在客户群的要求、人口趋势以及对该地区现有特许经营店的销售影响来确定地点。为新特许经营商选择合适的地点是公司做出的最重要的业务决策之一，需要每年分析数千个地点。
挑战
Great Clips 是全球规模最大、增长最快的美发沙龙品牌，但其增长战略面临挑战。该公司的成功基于在合适的地点和市场快速开设新店。然而，根据潜在客户群、人口趋势和对现有特许经营店的销售影响来确定这些地点的过程耗时太长，而且成本高昂。该过程需要分析师资源手动访问、集成和分析多个数据源，才能为单个地点生成报告。这种延迟有可能导致黄金地段被竞争对手和其他房地产利益集团抢占。此外，该公司还聘请了成本高昂的外部承包商来处理积压工作。
解决方案
Great Clips 求助于 Alteryx 来简化其选址流程。Alteryx Strategic Analytics 用于将战略分析交到其房地产经理手中，提供一种易于使用、快速且准确的方式来查找和确定潜在的新特许经营地点。Alteryx 应用程序根据输入的地址的行驶时间接近度和为该地区 Great Clips 沙龙网络的所有现有客户提供服务的便利性来评估输入的地址。它还根据该地点贸易区人口的人口统计和消费者行为数据与 Great Clips 最佳客户资料的匹配程度对地点进行评级。最后，它评估任何新地点的沙龙对其他周边 Great Clip 沙龙以及整个特许经营网络的潜在收入影响。使用 Alteryx 构建的新沙龙站点建模功能使 Great Clips 房地产经理能够主动发现和确定最有可能成功开展新沙龙运营的地点。
运营影响
数量效益
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