Google Cloud Platform > 实例探究 > 借助 Google Cloud 将当地体育报纸转变为可持续的数字媒体品牌

借助 Google Cloud 将当地体育报纸转变为可持续的数字媒体品牌

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技术
  • 分析与建模 - 预测分析
  • 传感器 - 条码阅读器
适用行业
  • 农业
  • 建筑与基础设施
适用功能
  • 销售与市场营销
用例
  • 施工管理
  • 基础设施检查
服务
  • 云规划/设计/实施服务
  • 系统集成
关于客户
Alpred SL 是一家西班牙信息服务公司,拥有主要的天气预报网络 Meteored。他们收购了当地体育报纸 Estadio Deportivo,旨在为世界各地的西班牙语体育迷创建一个免费、持续更新、100% 数字体育新闻平台。
挑战
Alpred SL 面临的挑战是将当地体育报纸转变为可持续的数字体育媒体品牌。货币化是在线新闻业面临的主要挑战,尤其是对于不使用付费专区的出版物而言。
解决方案
Alpred SL 决定关闭 Estadio Deportivo 的印刷版,转而 100% 数字化。他们与 Google Cloud 合作构建了快速、可扩展且安全的基础设施。他们将基础设施迁移到云端,并在 Google Kubernetes Engine 上部署了定制的内容管理系统 (CMS)。他们还使用各种 Google Cloud 服务(例如 Compute Engine、Cloud SQL、Cloud Build、ArtifactRegistry、Anthos 和 Firestore)来支持他们的服务。他们与 Google Play Console 和 Google Ad Manager 密切合作,通过广告服务通过 Estadio Deportivo 获利。
运营影响
  • The partnership with Google Cloud has enabled Alpred SL to successfully transform Estadio Deportivo into a 100% digital sports news platform. The company now has a robust, cloud-based infrastructure that can handle traffic peaks, especially on match days, and provide services round-the-clock. The new infrastructure has also improved the page load and response times, which is crucial for a sports news platform that needs to be constantly updated. This has not only increased advertising revenue but also enhanced the user experience. Moreover, the company can now develop, test, and deploy new services faster and more easily. Looking ahead, Alpred SL plans to continue increasing its global portfolio of products and services, with several exciting new projects in the pipeline launching in 2023.

数量效益
  • Provides a robust architecture with round-the-clock availability

  • Empowers teams to develop, test, and deploy new services faster and more easily

  • Enables faster page load and response times, increasing advertising revenue

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