Ada > 实例探究 > 亚航利用 Ada 的自动化将等待时间减少 98% 并改善客户体验

亚航利用 Ada 的自动化将等待时间减少 98% 并改善客户体验

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适用行业
  • 航天
  • 水泥
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 租赁金融自动化
关于客户
亚洲航空是客户体验领域的全球领导者,每年载运超过 1 亿旅客飞往全球 140 多个目的地。他们希望改善客户服务并跨多个渠道扩展自动化支持。
挑战
亚航面临着客户联系代理的等待时间较长以及支持时间和语言有限的挑战。这使该品牌的声誉面临风险,并阻碍了向国际受众的销售机会。
解决方案
亚洲航空利用 Ada 平台构建并推出了 24/7 多语言聊天机器人,可以立即为客户提供帮助。该聊天机器人允许客户检查航班更新、预订航班、回答问题、更新乘客信息以及在预订中添加辅助产品。
运营影响
  • The implementation of Ada's automation as the first line of support led to a significant improvement in AirAsia's customer service. The average wait time was reduced to less than a minute, a reduction of 98%. The chatbot was able to handle a large volume of interactions, freeing up live agents to handle more complex issues. The chatbot also enabled support in eleven languages, expanding the company's ability to connect with international audiences. The automation also provided new data, with over 20 million interactions annually, helping AirAsia to understand and improve the customer experience. Furthermore, the chatbot was able to upsell and cross-sell ancillary products, leading to an 8x increase in sales of these products.

数量效益
  • 75% of all brand interactions solved without a live agent

  • CSAT improved from 60% to 90%

  • Customer wait times reduced to less than 1 minute

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