Amplitude > 实例探究 > 适应和改进:BetterMe 如何使用测试来增强用户体验

适应和改进:BetterMe 如何使用测试来增强用户体验

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技术
  • 网络安全和隐私 - 入侵检测
  • 传感器 - 液位传感器
适用行业
  • 设备与机械
  • 医疗保健和医院
适用功能
  • 采购
  • 质量保证
用例
  • 行为与情绪追踪
  • 实验自动化
服务
  • 测试与认证
  • 培训
关于客户
BetterMe 是一家领先的行为保健应用程序发行商,下载量超过 1 亿次,覆盖 190 个国家/地区。它提供锻炼、营养跟踪和心理健康指导。
挑战
BetterMe 面临的挑战是适应大流行期间不断变化的用户行为,因为用户在应用程序上花费了更多时间。
解决方案
BetterMe 使用 Amplitude 的资源进行细分、群组、A/B 测试、漏斗等,以快速确定用户不断变化的需求并响应这些变化。
运营影响
  • The use of Amplitude has been instrumental in creating an open and data-driven culture at BetterMe. Both developer and product teams use Amplitude for insights into users and track technical metrics. The tool's multifunctional application has increased visibility across teams. BetterMe uses Charts and Dashboards to visualize data, making it clear and accessible to the whole team, and Notebooks to present reports on specific ideas. Notebooks also help aggregate thoughts and connect them in a coherent way, helping the entire team work faster. They are also used to update strategic goals and keep them in one place. In addition to using Amplitude for running experiments and keeping track of outcomes, BetterMe uses it for presentations, such as weekly meetings with the management team. This has accelerated their work and made it easier.

数量效益
  • 14% increase in users engaging with BetterMe’s Calorie Tracker, a key product metric

  • Ability to garner data insights within minutes

  • Ability to verify hypotheses within days

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