加速数字化转型

环球银行

使财务数据现代化以更快地做出明智的决策并改变客户体验

一家全球性银行正在努力与客户互动。他们基于平均值
盈利实践并没有改善客户关系，最大化
客户价值，或减少损耗。没有交叉销售和追加销售功能
达到绩效目标，银行的细分分析失败
为定价和客户服务决策提供信息。

由于企业对盈利指标没有信心，银行需要一个新的
接触客户并激励他们采取行动的方式。

该银行与 Teradata 合作：

1. 提供所有与交易相关的收入和成本的行级详细信息
2. 利用行级详细信息开发基于行为、数据驱动的盈利能力分析
3. 从单个模型聚合分支机构、产品、供应商和客户的视图
4. 能够直接为复杂的客户细分模型提供数据
5. 由于更好地了解客户和产品而改进营销工作

• The operational results for each organization were significant. The global bank was able to improve customer relationships, maximize customer value, and reduce attrition. The global rental company was able to modernize their analytics ecosystem, leading to more informed business decisions. The global retailer was able to identify non-compliant activity, reducing the risk of fraudulent activity and improving reporting. The global B2B distributor improved their rebate compliance, gaining visibility into supplier rebates and improving insights into vendor terms. Lastly, the global CPG enterprise improved compliance and reduced fraud in its travel and entertainment policies, leading to cost reductions and improved supplier negotiations.

• Global bank saw a 15% increase in high-value customer volume, $7.5 million incremental value, and $16 million in sales from repackaged products and services.
• Global rental enterprise was able to measure sales force and change compensation based on sale type.
• Global retailer improved supplier negotiations and contracts, reduced maverick spend, and cut costs.