7-Eleven 将关键促销洞察带入内部
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Alteryx Server
技术栈
- Data Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
- 需求计划与预测
服务
- 数据科学服务
关于客户
7-Eleven 是一家跨国便利店连锁店，在北美各地都有分店。该公司从事零售业，有多个部门需要数据分析来做出决策。他们正在寻找一种解决方案，帮助他们管理供应商数据并深入了解他们的促销活动。该公司希望找到一种解决方案，让业务用户无需太多技术支持即可使用，并能快速提供结果。
挑战
7-Eleven 在管理供应商数据和了解其促销活动方面面临挑战。请求供应商报告或计划的过程非常耗时，最多需要 100 个小时。该公司需要一种可供业务用户日常使用且无需太多技术支持的解决方案。他们需要快速获得结果以与外部业务伙伴共享，并以边际成本提供多种功能。
解决方案
7-Eleven 实施了 Alteryx Server，将所有供应商数据源整合到一个输出中。这使他们能够更深入地了解促销活动，了解哪些有效，哪些无效。他们使用服务器平台与管理团队分享见解，向他们发送按自动计划运行的报告的每日快照。该解决方案显著缩短了生成报告所需的时间，从 100 小时缩短至仅 1 小时。
运营影响
数量效益
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