• >
  • >
  • >
  • >
  • >
Terms > Glossary A > AR Video Playback

AR Video Playback

Formal
AR Video Playback is a video anchored in 3D space (typically superimposed on an Image Target) while maintaining the view of the physical environment as opposed to full-screen playback.
Practical
Instead of having images or filters added to the real world via the smartphone screen (like in Pokemon Go or Instagram filters), there is a video that plays when a particular image is spotted by the AR application. This could be for example a video advert for a coca cola drink if a can of coca cola is spotted by the AR app on the smartphones screen.

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that AGP may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from AGP.
Submit

Thank you for your message!
We will contact you soon.