AGP Support: Growth Strategy, Market Research, Competitor Benchmarking
Industry: Industrial Automation, Machinery & Equipment
Industry: Industrial Automation, Machinery & Equipment
Opportunity Exploration
Client
The client is a prominent equipment manufacturer specializing in PCB production seeking to evolve from a vendor to a strategic partner.
Situation
As one of the first contacts for customers planning new factory setups, the client wants to transition from a pure equipment vendor to a strategic partner. This shift is aimed at sustaining its market leadership and revenue growth. They needed to map internal and external pain points and assess digital solutions to align with customer needs, while also benchmarking best practices in PCB manufacturing and other related industries.
Approach
Asia Growth Partners worked closely with the client’s internal team and customers to map internal and external pain points and prioritize relevant technologies and use cases.
- Root causes of pain points were pinpointed, and their impacts were assessed.
- The team defined relevant digital use cases and service solutions that addressed the identified pain points.
- Use cases were prioritized based on their value and complexity to ensure quick wins and long-term solutions.
Results
- High-level organizational changes were highlighted to help the client transition towards becoming a solution provider.
- Asia Growth Partners benchmarked over 60 equipment suppliers and technology providers.
- They identified 43 pain points and 39 potential use cases, including more than 10 short-term wins for immediate implementation.
