AGP Support: Innovation Management, Venture Building, Digital Transformation
Industry: Chemicals, Technology & Software
Industry: Chemicals, Technology & Software
Digital Venture Prototype
Client
The client is a global automotive paint supplier focused on driving digital transformation to align with corporate sustainability initiatives.
Situation
The client, through its innovation unit, aimed to validate a digital product idea generated by internal teams. They required support to conduct customer interviews, refine the product prototype, and design a proof-of-concept (PoC) to validate the business model for corporate sustainability goals.
Approach
Asia Growth Partners collaborated with the regional digitalization head to establish and operate a new team with the mission of building digital ventures to support the core business and grow revenue.
- Conduct customer validation to refine the product vision.
- Develop a prototype and iterate based on internal feedback from pilot tests.
- Perform a Go/No-Go gate review to determine the viability of the minimum viable product (MVP).
Results
- Consulted over 18 internal and external experts to triangulate research findings and generate new insights.
- Developed a modular product prototype with customer-centric visualization to test the design and functionality.
- Continuously iterated the prototype based on internal and external feedback.
- Validated the business model through customer pilots, resulting in an informed decision on MVP development.
