WatchBox launches eCommerce 50% faster in new markets
Customer Company Size
Large Corporate
Region
- America
- Asia
- Europe
- Middle East
Country
- European Union
- Singapore
- United States
Product
- MuleSoft’s Anypoint Platform
- Salesforce Commerce Cloud
Tech Stack
- APIs
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
About The Customer
WatchBox is the world’s leading company for buying, selling, and trading pre-owned luxury watches. The company has a global presence and generates more than $200M in revenue. The success of WatchBox relies on its ability to expose its inventory to as many customers as possible for quick resale. To achieve this, the company decided to move beyond brick-and-mortar retail and scale its business internationally via eCommerce. This required the creation of a powerful eCommerce experience that could support rapid expansion and pull critical inventory data from legacy and homegrown systems.
The Challenge
WatchBox, a leading company for buying, selling, and trading pre-owned luxury watches, wanted to scale its business internationally via eCommerce. The company's success relied on exposing its inventory to as many customers as possible for quick resale. This required creating a powerful eCommerce experience that not only allows for rapid expansion but also pulls critical inventory data from legacy and homegrown systems. The objectives were to create an eCommerce platform that allows for rapid expansion into new regions, unlock and unify data from legacy and homegrown systems, and build standardized eCommerce processes that support quick inventory turnover.
The Solution
To achieve its objectives, WatchBox turned to MuleSoft’s Anypoint Platform™ to roll out eCommerce sites, powered by Salesforce Commerce Cloud, for the United States and European Union. WatchBox combined inventory data with its product catalogs and pricing information in Salesforce Commerce Cloud — surfacing local product information and product availability in the right currency and language for each market. After rapidly building APIs, the WatchBox team used Anypoint Platform to test them and ensure they meet the company’s security, scalability, and reliability standards. Within six months, the company stood up an eCommerce platform that supports customers in both the U.S. and E.U. The WatchBox team then reused the same APIs, such as its Inventory API and Pricing API, to deliver eCommerce experiences to new markets much faster.
Operational Impact
Quantitative Benefit
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