SMCP goes omnichannel to improve the shopper experience
Customer Company Size
Large Corporate
Region
- Europe
Country
- France
Product
- MuleSoft Anypoint Platform
Tech Stack
- API-led connectivity
- Cloud Computing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
SMCP Group is a French luxury retailer founded in 2010. The group includes four ready-to-wear brands — Sandro, Maje, Claudie Pierlot, and Fursac — and aims to spread Parisian elegance across the world. SMCP’s clothing lines can be purchased directly either in-store or online across 43 countries. The company sought to build a single view of the customer across these channels to better understand shopping habits, increase touchpoints with customers, and provide a more personalized experience. SMCP also sought to deepen relations with wholesalers by allowing real-time data exchange.
The Challenge
SMCP Group, a French luxury retailer, aimed to build a single view of the customer across its in-store and online channels to better understand shopping habits, increase touchpoints with customers, and provide a more personalized experience. The company also wanted to deepen relations with wholesalers by allowing real-time data exchange. However, SMCP's aging IT infrastructure, underpinned by legacy systems, made it difficult to unlock critical data, preventing them from building a single view of the customer and sharing data across different functions and with partners. The team was forced to manually batch upload information such as orders to disparate systems of record at regular intervals throughout the day. These manual uploads were not only time-intensive but led to data duplications.
The Solution
SMCP used MuleSoft Anypoint Platform to gain the necessary agility to support its digital transformation strategy. The company utilized API-led connectivity to accelerate its plan to create a seamless omnichannel shopping experience for its customers. SMCP was able to build a single view of the customer fed by both in-store and online shopping behaviors. Anypoint Platform also enabled SMCP to successfully manage disruptions caused by the COVID-19 pandemic and improve its business-to-business (B2B) wholesaler experience. When the pandemic forced the retailer to close its physical showrooms, SMCP used Anypoint Platform to unlock product, pricing, and inventory data and launch a virtual showroom platform for its wholesalers in just five months. SMCP also used Anypoint Platform to automate the exchange of order information from its partners, such as Farfetch.
Operational Impact
Quantitative Benefit
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