RXBAR
Customer Company Size
Large Corporate
Region
- America
- Europe
Country
- United States
- United Kingdom
Product
- RXBAR
- Oracle Transportation Management software
- Jitterbit's cloud integration platform
- NetSuite
- Salesforce CRM system
Tech Stack
- Oracle Transportation Management software
- Jitterbit's cloud integration platform
- NetSuite
- Salesforce CRM system
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Food & Beverage
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Supply Chain Visibility
- Fleet Management
Services
- System Integration
- Cloud Planning, Design & Implementation Services
About The Customer
RXBAR is a snack brand subsidiary of the Kellogg Company, a manufacturer and marketer of ready-to-eat cereals and convenience foods. RXBAR has offices in the US and the UK with distribution in 15 countries. A high protein snack bar, RXBAR, is made with a few simple ingredients - the purity and freshness of RXBAR appeals to consumers and is an important part of the RXBAR brand. The company also sells a variety of ready to eat oat cups, peanut and almond butters, as well as a kid's snack bar.
The Challenge
RXBAR was experiencing rapid growth and needed to make their shipping process more efficient and automated to keep up with demand. The company was relying on manual processes to put shipment bids out to their trucking partners, which often led to delays. Data was not always available to sales and customer service representatives when they needed it most. This hindered internal adoption of the company's new Salesforce CRM system, making it even more difficult to accurately assess and improve the sales and shipping process. RXBAR needed to provide all departments with a 360-degree view of the product across all systems.
The Solution
RXBAR decided to put Oracle Transportation Management software in place to become more efficient through consolidating loads, automating the bidding process, and streamlining all necessary information inputs. To move to the new transportation management system, RXBAR needed to connect to siloed data from multiple systems through NetSuite as a central hub. Working with consulting partner, Keystone Business Services, RXBAR turned to Jitterbit's cloud integration platform to integrate all systems quickly and properly and grow to support new systems over time.
Operational Impact
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