Manufacturing the world’s finest mobile phones
Customer Company Size
Mid-size Company
Region
- Europe
Country
- United Kingdom
Product
- Vertu Mobile Phones
- Vertu E-commerce platform
Tech Stack
- MuleSoft's Anypoint Platform
- Salesforce
- SAP
- Exact Target
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Telecommunications
- Consumer Goods
Applicable Functions
- Discrete Manufacturing
- Sales & Marketing
Use Cases
- Manufacturing System Automation
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Vertu has made a name for itself as the pioneer and leading manufacturer of the world’s finest luxury mobile phones. Handmade in England, the phones combine premium materials, such as solid sapphire crystal screens and titanium casing, with contemporary styling. Vertu delivers an exclusive mobile phone experience for its customers by combining expert craftsmanship with innovative technology and unique services. A 24/7, dedicated concierge service offers worldwide assistance, recommendations and priority bookings, personalized to the owner. Vertu Life curates invitations to private events, membership to exclusive clubs and access to other high-end brands. The company is headquartered in the United Kingdom and operates in the luxury goods and telecommunication industry.
The Challenge
In 2012, Vertu became independent and separated from parent company Nokia. As a result, Vertu needed to build a brand new architecture, migrate and implement new applications and set up their own IT department. They needed to ensure they could continue manufacturing mobile phones, support existing customer devices using Nokia's software, and continue providing a superior service to their customers. To find a solution, they embarked on a 45-day discovery exercise to examine their current applications estate and determine a path to build out a new IT infrastructure that would support the vision of full visibility of their devices from cradle to grave and a have complete view of all customer interactions with the brand. They enlisted the help of WHISHWORKS Consulting to help them develop an innovative and cost-effective solution.
The Solution
Vertu, in collaboration with WHISHWORKS, identified and built the application roadmaps. First, Vertu needed a way to integrate all of their existing applications so they could have a 360 view of their customers. Second, they needed to replace the manufacturing system, product data management and engineering systems so they could operate effectively once they separated from Nokia. Finally, they needed temporary access to the legacy business systems and data at Nokia so they could continue to operate during the complex migration. One important aspect of the integration was to maintain agility as all the knowledge and requirements for integration were not fully known or fully understood at the outset. MuleSoft's Anypoint Platform was chosen as the innovation partner. MuleSoft's Anypoint Platform was successfully implemented at Vertu by October 2012 providing a sound integration framework for all the subsequent application development and migration activities.
Operational Impact
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Series Production with Lot-size-1 Flexibility
Nobilia manufactures customized fitted kitchens with a lot size of 1. They require maximum transparency of tracking design data and individual processing steps so that they can locate a particular piece of kitchen furniture in the sequence of processes.
Case Study
American Eagle Achieves LEED with GE LED Lighting Fixtures
American Eagle Outfitters (AEO) was in the process of building a new distribution center. The AEO facility management team decided to look at alternate options for lighting layout that could provide energy and maintenance savings. AEO would need a full-time maintenance employee just to replace burned-out fluorescent tubes.
