Leveraging Walletly and ManyChat for a Successful Loyalty Campaign: A Get Clients Case Study

Get Clients is a digital marketing agency based in Denmark. The agency specializes in Chat Marketing and customer loyalty programs, working primarily with local businesses such as restaurants and cafes. As a ManyChat Agency Partner and Messenger Marketing Expert, Get Clients is committed to leveraging innovative tools and platforms to deliver effective marketing solutions. The agency's focus is on creating sustainable customer loyalty programs that not only attract new customers but also retain existing ones. The agency's approach is characterized by its continuous search for systems and tools that can seamlessly integrate with its existing CRM, sales, and social media platforms, and that can simplify the process of creating, adjusting, and reporting on campaigns.

Get Clients, a Denmark-based digital marketing agency specializing in Chat Marketing and customer loyalty programs, was grappling with the challenge of reducing customer churn. Over the past two years, the agency had experimented with various customer loyalty programs, but none proved sustainable. The systems were complex, involving numerous moving parts and integrations, making them difficult and time-consuming to set up. This complexity negatively impacted the customer experience. Jesper Vig Troelsen, the founder of Get Clients, was in search of a customer loyalty system that could seamlessly integrate with the agency's CRM, sales, and social media platforms. He also wanted a system that would allow him to create, adjust, and report on campaigns with ease.

Jesper found the solution in Walletly, which integrated intuitively with the ManyChat platform, a tool the agency was already using. Walletly featured a dynamic dashboard that allowed Jesper and his team to share campaign results with clients in just a few clicks. When a restaurant approached Jesper seeking to attract more customers, he created a birthday coupon campaign using both ManyChat and Walletly. The campaign involved a two-step process that converted comments into members of the customer loyalty program. Jesper used ManyChat’s Facebook Comment Growth Tool to promote a 10% off deal for the restaurant’s Facebook audience. Walletly delivered the coupon through the Messenger app where people could move it into their mobile wallet. Following the success of the birthday campaign, Jesper and his team decided to attach a loyalty program to the birthday offer, using ManyChat’s email to follow up with loyalty members and send offers inside Messenger to loyalty program members.

• The integration of Walletly and ManyChat revolutionized Get Clients' approach to customer loyalty programs. The ability to send people directly into a Messenger conversation and deliver a coupon in minutes helped more people get their coupons faster, enhancing the customer experience. Walletly's push notifications feature took the campaign a step further. Once a customer synced the coupon to their mobile app, Get Clients could send customers messages based on their proximity to the restaurant. These notifications acted as a gentle reminder of the coupon and also informed customers about new deals and specials the restaurant was running. This automation not only drove repeat business for the restaurant but also freed up time for the agency, allowing them to focus on other aspects of their business.

• The campaign generated 1,500 Messenger subscribers.

• The campaign saw a 29% conversion rate.

• The campaign generated over $19,000 in sales with only $135 in ad spend.