- Application Infrastructure & Middleware - Data Exchange & Integration
- Cybersecurity & Privacy - Identity & Authentication Management
- Cement
- Marine & Shipping
- Procurement
- Product Research & Development
- Time Sensitive Networking
- System Integration
- Testing & Certification
Hussle is an online marketplace that connects users with gyms and spas in their area. It offers day passes or MultiGym passes that include digital fitness apps. The platform is described as the 'Airbnb for gyms'. Hussle aims to increase participation in physical activity and generate revenue for operators. The platform is used by a wide range of users, from individuals looking for a single gym membership to those needing access to multiple gyms due to frequent travel. Hussle also offers corporate subscriptions, providing employee perks to various firms.
Hussle, an online marketplace for gyms and spas, faced several challenges in understanding user behavior and improving their product. Luke, the Product Lead at Hussle, was tasked with identifying and resolving issues that led to user churn, spotting bugs, and ensuring smooth launches of new features. The primary challenges included understanding why users were leaving the platform, identifying issues with new features, spotting broken user flows, and discovering bugs. The team needed to capture reliable feedback from users as they were leaving, which was a difficult task. Additionally, they needed to understand user interactions with new features and identify any issues that could hinder the user experience.
Hussle implemented Hotjar, a powerful tool for understanding user behavior and improving user experience. Hotjar was used to send surveys to every churned user immediately after they cancelled their subscription, allowing Hussle to capture real-time feedback. Over 1,000 responses were collected and analyzed, revealing key reasons for churn. This data was used to inform the creation of a new product offering. Hotjar Recordings were also used to observe user interactions with new features, helping the team understand if users were using the features as expected. The team also set up filters to identify 'rage clicks', which were then sent to a specific Slack channel for immediate attention. Additionally, Hotjar's Incoming Feedback widget was placed on the signup page to capture real-time feedback, helping the team spot and resolve issues quickly.
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