DataRobot > Case Studies > Euskaltel Attracts, Keeps Customers with AI-Powered Offers

Euskaltel Attracts, Keeps Customers with AI-Powered Offers

Company Size

1,000+

Region

Europe

Country

Spain

Product

DataRobot AI Cloud
MLOps
AutoML

Tech Stack

Artificial Intelligence
Machine Learning
Data Science

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Revenue Growth

Technology Category

Analytics & Modeling - Machine Learning
Analytics & Modeling - Predictive Analytics

Applicable Industries

Telecommunications

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Predictive Maintenance

Services

Data Science Services

About The Customer

The Euskaltel Group is one of Spain’s primary telecommunications companies for individuals, institutions, and companies. Its brands, Euskaltel in the Basque Country, R in Galicia, and Telecable in Asturias, have been operating on the market for over 25 years and are leaders in fiber optic and convergent telecommunications services in their respective regions. Recently the Group launched its expansion strategy through the Virgin telco brand to reach the entire Spanish market and offer high-speed broadband, mobile telecommunications with ample data allowances, and a solid TV offering to 20 million homes.

The Challenge

Euskaltel Group, a leading telecommunications company in Spain, was planning a nationwide expansion. The company needed a scalable way to use AI and machine learning to attract and retain customers, reduce the incidence of default, and identify cross-selling opportunities. Their business intelligence team had experimented with AI on a limited basis but still spent considerable time writing code. The challenge was to find a more efficient and effective way to use AI and machine learning in their workflow.

The Solution

Euskaltel chose to deploy DataRobot AI Cloud to automate and expedite customer insights. The platform is used daily by Euskaltel’s data scientists to help identify optimal ways to retain current customers, secure new ones, reduce the incidence of payment defaults, and identify cross-selling opportunities. Using DataRobot’s Optimizer, they weigh potential discounts to determine the optimal pricing for a customer and the next-best action to retain that customer. DataRobot’s Decision Intelligence Flows capability lets the team move beyond predictions to build rules based on complex business logic – to automate and accelerate decision-making.

Operational Impact

With DataRobot AI Cloud, Euskaltel increased its marketing initiatives without adding staff.
Euskaltel derived value from the solution within a quarter, helping it quickly gain traction and a competitive edge for the nationwide expansion.
The platform gives Euskaltel confidence in the accuracy of the results it generates.
With built-in guardrails, the platform is designed to produce responsible and ethical AI.

Quantitative Benefit