New Ocean needed a platform that would enable them to visually design and code their Insight Engine, which all of their data streams or inputs feed into. The Insight Engine determines a number of things including whether an activity or challenge is complete or rewards have been met. Messaging is created for chronic condition cases, reminding users to do things with pop-up messages. Tracking is set up for monitoring how users are doing against goals, such as running three days a week for four weeks, to satisfy rewards. The rewards depend on the company and there are three basic reward types that are built into the application. These include dollars, badges, or points. New Ocean wanted to house downstream business logic in a single system and they decided to look into a rules engine.