Yieldmo Uses AWS to Deliver Ad Engagement Data in Milliseconds

Yieldmo

Yieldmo is a user-centered, design-driven, and data-powered tech company redefining digital advertising. Yieldmo products help marketers and publishers build deeper engagements with their customers.

• Yieldmo needed to deploy this solution quickly because it wanted to include sessionization capabilities in its soon-to-be-launched data platform.
• Plans for the capabilities of the new platform included in-depth insights into customer engagements, making campaigns more effective for advertisers, more profitable for publishers, and, ultimately, more relevant for consumers.

• Captures and sessionizes user interactions in real time, at scale, and without significant cost or operational overhead
• Delivers ad-interaction data every 200 milliseconds
• Gets more accurate ad viewability data
• Gives mobile advertisers a better experience

• [Process Optimization - Real Time Alerts]
  

  Captures and sessionizes user interactions in real time, at scale, and without significant cost or operational overhead

• [Product Improvement - User Experience]
  

  Gives mobile advertisers a better experience

• Delivers ad-interaction data every 200 milliseconds