Transforming Dental Marketing with Data-Driven Strategies

Pain-Free Dental Marketing is a specialist dental marketing agency that believes in creating custom, data-driven marketing strategies for their clients. Their approach involves pulling data from various patient management systems to create a profile of the client’s ideal patient and using census data to determine the demographics of potential patients. The strategy team then combines all this data to create a customized marketing plan that fits the client’s practice. Their goal is to take care of everything related to marketing a practice, so dentists can focus on what they do best.

Pain-Free Dental Marketing, a specialist dental marketing agency, was facing the challenge of creating custom, data-driven marketing strategies quickly for their clients. The agency's philosophy is to handle all marketing aspects for dental practices, allowing dentists to focus on their core business and patient care. However, they found that every dental office and practice location was unique, requiring a unique marketing plan. Initially, they used Google Analytics as their primary data source, but they encountered issues with tracking specific search terms and translating their performance into actionable steps in the marketing plan. They tried other tools like SEMrush and Moz to fill the gaps, but these were time-consuming and costly.

In search of a more efficient and cost-effective solution, Pain-Free Dental Marketing turned to BrightLocal. They were looking for a tool that offered uncomplicated, automated tracking, simple client reporting that’s easy to share, and inexpensive citation creation. BrightLocal offered the ability to track data over long periods of time, a single dashboard that can be shared with a client via URL, and relatively inexpensive tools. The team started using BrightLocal’s automated Local Search Audit report to identify optimization opportunities quickly. They also used the Citation Matrix in Google Business Profile Audit to uncover competitors’ citations and the Keyword Tracker Chart to show rank improvements in Google and Google Maps over time.

• The adoption of BrightLocal has resulted in significant time and money savings for Pain-Free Dental Marketing. The automated Local Search Audit report has enabled the team to identify optimization opportunities in minutes. The Citation Matrix and the Keyword Tracker Chart have provided valuable insights into competitors’ citations and rank improvements in Google and Google Maps over time. This has freed up the team's time to work in other areas of marketing for their clients, allowing them to be more strategic with the data provided. The agency has been able to deliver outstanding marketing strategies for its clients, resulting in high-value patients who stay with the practice for life.

• 57% increase in production

• 200% increase in new patients

• Significant time and money saved