Dataiku > Case Studies > Scaling Up Data Efforts With LINK Mobility

Scaling Up Data Efforts With LINK Mobility

Technology Category

Platform as a Service (PaaS) - Application Development Platforms
Robots - Wheeled Robots

Applicable Industries

Automotive
Transportation

Applicable Functions

Logistics & Transportation

Use Cases

Autonomous Transport Systems
Transportation Simulation

The Customer

LINK Mobility Group

About The Customer

LINK Mobility Group is Europe’s leading provider of mobile communications, specializing in mobile messaging services, mobile solutions, and mobile data intelligence. They offer a wide range of scalable services and solutions across industries and sectors due to the growing demand of digital convergence between businesses and customers, platforms and users. In 2017, they decided to scale up their data efforts both internally and externally with customers. Their primary offering is mobile messaging services, and they send more than 6 billion messages a year worldwide carrying invoices, payments, and vouchers, associated with everything from loyalty programs to delivery, bank, and flight services.

The Challenge

LINK Mobility, Europe’s leading provider of mobile communications, wanted to scale up their data efforts in 2017. Their primary offering is mobile messaging services, sending over 6 billion messages a year worldwide. These messages carry invoices, payments, and vouchers, associated with a variety of services. This generates a lot of data, and LINK Mobility saw an opportunity to expand their offerings to provide more data-driven insight to customers surrounding the delivery and performance of their messages and services. They were looking to expand to customer dashboards and send additional offers based on that data. However, with just a one-man data science team at the beginning of the project, LINK Mobility needed to find a tool that would allow them to scale up data requests coming from inside the company and provide data insights to customers without having to use two different tools or platforms.

The Solution

LINK Mobility turned to Dataiku because of its ability to quickly facilitate the deployment of revenue-generating monitoring services to customers with a small staff. The LINK Mobility’s team completed their first data project in just seven months, which is half the time it would have taken without Dataiku. By using Dataiku, LINK Mobility is able to work with large amounts and diverse types of data, facilitate collaboration and internal communication between business teams and technical staff by providing a single platform in which both are comfortable working. They can easily reuse their previous work, showing how data is transformed in an intuitive way so that other team members can be onboarded easily and all data processes can be quickly explained. They can combine coding in notebooks with visual recipes to speed up analysis and use Dataiku as the go-to tool for any data needs.

Operational Impact

Thanks to Dataiku, LINK Mobility has become more flexible and can continue to grow and shift their data strategy and vision for future data products without having to switch tools. They now offer value-added customer dashboards that provide insights on messaging services. This has increased the overall stickiness of the company and its services. The use of Dataiku has also facilitated collaboration and internal communication between business teams and technical staff by providing a single platform in which both are comfortable working. This has made it easier for the company to onboard new team members and explain data processes quickly.

Quantitative Benefit

Completed their first data project in just seven months, which is half the time it would have taken without Dataiku.
LINK Mobility is 2x faster in building data projects.
LINK Mobility is expected to add substantial additional revenue and cut costs from preventing customer churn.