Ryohin Keikaku Operates More Than 1,000 Stores Worldwide
Customer Company Size
Large Corporate
Region
- Asia
Country
- Japan
Product
- Alteryx
- Tableau
Tech Stack
- Data Analysis
- Data Visualization
- Business Intelligence
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
Technology Category
- Analytics & Modeling - Data-as-a-Service
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Data Science Services
About The Customer
Ryohin Keikaku Co., Ltd. is a Tokyo-based company that operates retail stores centered on MUJI, a brand known for its minimalist design and emphasis on recycling. The company is responsible for everything from the planning, development, and manufacturing of products right through to their distribution and sales. The product line has now expanded to encompass approximately 7,000 items that cater to everyday needs, including clothing, household items, and food. Ryohin Keikaku also operates 1,039 stores, both within Japan and internationally, including MUJI stores, restaurants, and IDÉE, etc. (as of August 2020). In 2017, the company introduced Tableau as a BI (Business Intelligence) tool to visualize and analyze various kinds of data, including customer information and sales results, for the purpose of sales metric analysis.
The Challenge
Ryohin Keikaku Co., Ltd. operates retail stores centered on MUJI, and moreover, product planning, development, manufacturing, wholesaling and merchandising. The company administers 1,029 stores worldwide, in breakdown 479 stores in Japan and 550 stores in overseas respectively (as of August 2020). In 2017, the company introduced Tableau as a BI (Business Intelligence) tool to visualize and analyze various kinds of data, including customer information and sales results, for the purpose of sales metric analysis. As everything continued going to plan in 2018, the desire to utilize the reports that were being used in Japan overseas became more entrenched. However, when Ryohin Keikaku created intermediate data for Tableau on the core system program, only the developers can perform maintenance. So, it is difficult to respond to requests from users to make improvements quickly. They also lacked of people who had the required specialist knowledge to participate in the global roll-out of Tableau report creation during the project to reconstruct the global system.
The Solution
Ryohin Keikaku introduced Japan’s self-service data analysis solution Alteryx because they wanted to expand the use of Tableau’s report creation feature, a feature that had previously only been used in Japan, globally. Alteryx allows for data processing and logic changes even in the absence of employees with expertise in areas like programming, helping contribute to the company’s global expansion. In the initial phase, Ryohin Keikaku concentrated its adoption of Alteryx on global MD analysis. During subsequent stages the scope of use for Alteryx was expanded to forecast management and financial analysis in managerial accounting. Analyses of globally standardized KPIs were implemented during global MD analysis and the insights visualized on Tableau. As part of the third phase of its introduction, Ryohin Keikaku is currently working on utilizing Alteryx to analyze app members.
Operational Impact
Quantitative Benefit
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