Revitalizing Customer Engagement: A Case Study on Simple Green Smoothies

Simple Green Smoothies is a company that promotes healthy eating through green smoothies. The company was founded by Jen Hansard, who started sharing smoothie recipes on Instagram in 2012. The company has grown to include several recipe books, an app with over 100 smoothie recipes, a blog, a free seven-day experience, and a thriving community. The company's mission is to help people maintain a healthy diet and lifestyle. They do this by providing new recipes, products, and content precisely when their customers need it. The company's Community Experience Manager, Dan Mottayaw, plays a crucial role in maintaining customer engagement and growing the community.

Simple Green Smoothies, a company founded by Jen Hansard, was facing a challenge in maintaining a healthy and engaged community. The company, which started by sharing smoothie recipes on Instagram, had grown to include several recipe books, an app, a blog, and a free seven-day experience. However, the company was struggling with maintaining customer engagement after a purchase. The company's Community Experience Manager, Dan Mottayaw, had crafted a high-level email marketing strategy using Autopilot, but there was a problem. The company needed to connect their WooCommerce shop, which powered their online store, to their email system. This was crucial for the company to provide timely and relevant content to their customers, thereby fostering a thriving and healthy community.

To solve the challenge of connecting their WooCommerce shop to their email system, Simple Green Smoothies turned to Zapier, an app automation tool. Dan built a powerful Zap, a bridge between two or more apps, to pull customer information from new WooCommerce orders into Autopilot. This automation allowed the company to deliver digital goods and unique emails based on products purchased through WooCommerce. The solution provided an intuitive shopping experience for customers and gave Dan the necessary information to grow a thriving, healthy community. The automation also allowed the company to connect with customers more efficiently and exactly when the customer needed an email. The company also adopted a rigorous testing approach to ensure the effectiveness of their workflows.

• The integration of WooCommerce and Autopilot through Zapier has significantly improved Simple Green Smoothies' operational efficiency. The automation has enabled the company to deliver digital goods and unique emails based on products purchased, thereby enhancing customer engagement. The solution has also allowed the company to connect with customers more efficiently and at the right time, thereby fostering a thriving and healthy community. The company's rigorous testing approach has also ensured the effectiveness of their workflows, contributing to the overall operational success. The company's commitment to maintaining a healthy community is as strong as its commitment to promoting a healthy body, and this operational success is a testament to that commitment.