Hitachi Vantara (Hitachi) > Case Studies > Nexway Enhances Sales Performance Insight with Pentaho Platform

Nexway Enhances Sales Performance Insight with Pentaho Platform

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Technology Category
  • Networks & Connectivity - NFC
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Cement
  • E-Commerce
Applicable Functions
  • Sales & Marketing
Use Cases
  • Real-Time Location System (RTLS)
  • Track & Trace of Assets
  • Cloud Planning, Design & Implementation Services
  • System Integration
About The Customer
Nexway is a leading global vendor of e-commerce solutions with more than 700 clients and activities spanning more than 140 countries. The company specializes in enabling software publishers and software-as-a-service (SaaS) providers to build and manage online stores. Nexway handles all the complexities of online sales, invoicing, taxation, subscription management, and multicurrency global payments, empowering its clients to focus on developing and marketing their software products and services. As Nexway has grown from a Europe-centric business to a truly global player, the variety of payment methods and providers it supports has also grown significantly.
The Challenge
Nexway, a leading global vendor of e-commerce solutions, faced the challenge of gaining rapid intelligence on sales performance and the cost of payments. With over 700 clients and activities in more than 140 countries, Nexway specializes in enabling software publishers and software-as-a-service (SaaS) providers to build and manage online stores. As the company grew from a Europe-centric business to a global player, the variety of payment methods and providers it supported also increased significantly. This growth amplified the importance of analyzing payment routes and costs. Reporting to clients on sales performance was a crucial part of Nexway's services, requiring the company to consolidate and analyze data from several underlying systems. As Nexway's appetite for analytics grew, it continued to rely on Data Integration and Analytics to deliver rapid insight to decision-makers within its own organization and its clients.
The Solution
Nexway deployed the Pentaho Platform to replace an in-house-developed analytics tool that had become costly and time-consuming to use. The open-source Pentaho solution provided the scalability and centralization that Nexway wanted, along with user-friendly tools for creating reports and dashboards. As the solution grew in importance and value, Nexway decided to invest in the Enterprise Edition of Data Integration and Analytics, powered by Pentaho technology in the Pentaho Platform portfolio. Nexway migrated to Google Cloud Platform as part of a broader shift to the cloud. The company maintains around 10 years of processed sales data in its data warehouse, representing between 500GB and 1TB of data in daily use for analytics by around 60 users. The data is sourced from four main systems: payments, subscriptions, and two different e-commerce systems. Pentaho Platform now provides Nexway with deeper insight into the customer journey, from marketing email open rates and responses to shopping-cart abandonment rates.
Operational Impact
  • The Pentaho Platform has given Nexway powerful analytics and reporting capabilities, with the ability to pull data from multiple sources for a clear view of performance. By providing both dashboards and detailed reports, Nexway helps its clients autonomously visualize their business performance almost in real time. Larger clients with their own business intelligence (BI) infrastructure can choose to receive raw data; otherwise, Pentaho Platform provides intuitive views with easy filtering for non-technical users. Nexway's clients use the reporting from Pentaho Platform to understand their sales performance, day by day, and across multiple dimensions: country, type of buyer, payment, product, language, promotion, and so on. They can then use this information to optimize their marketing campaigns. Meanwhile, Nexway’s internal users can use the platform to create sophisticated multidimensional reports via a user-friendly drag-and-drop user interface.
Quantitative Benefit
  • Increased insight into the total cost of different payment methods.
  • Automated delivery of internal reports and external client reports.
  • Gained flexibility to meet new analytics requirements from clients.

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