Keller Williams: Revolutionizing Real Estate with IoT

Keller Williams is the world's largest real estate technology franchise based in Austin, Texas. The company has more than 1,060 offices and 184,000 associates. It is also the number one franchise in terms of units and sales volume in the United States. In 2015, Keller Williams began its evolution into a technology company, building the real estate platform that agents' buyers and sellers prefer. Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards agents as stakeholders.

Keller Williams, the world's largest real estate technology franchise, was driven by a desire to foster meaningful relationships and provide a seamless user experience for agents and customers. They wanted to create a platform that would allow agents and customers to navigate the real estate market with ease. However, they faced the challenge of finding a solution that was highly flexible and customizable, as opposed to a Software as a Service (SaaS) suite that did not allow for customization. The company needed a solution that would enable them to manage contacts, marketing profiles, campaigns, and listings effectively.

Keller Williams developed the Keller Cloud platform, which consists of two main components: Command and Consumer. The Command component is a powerful, interconnected tool that enables agents to manage contacts, marketing profiles, campaigns, and listings. The Consumer component is the customer-facing aspect of Command. All services are essentially microservices that run in Google Cloud, with Camunda powering the Tasks and SmartPlans components. This solution allowed Keller Williams to create a highly flexible and customizable platform that catered to their specific needs. The platform now processes more than 13 million SmartPlan instances and has onboarded more than 56,000 users.

• The implementation of the Keller Cloud platform has resulted in a seamless user experience for both agents and customers. The platform's flexibility and customization capabilities have allowed agents to manage contacts, marketing profiles, campaigns, and listings more effectively. The positive feedback from agents who have had considerable success through tailored processes is a testament to the platform's effectiveness. The platform's success is also evident in the number of SmartPlan instances it processes and the number of users it has onboarded.

• The platform now processes more than 13 million SmartPlan instances.

• More than 56,000 users have been onboarded to the system.

• The company has more than 1,060 offices and 184,000 associates.