IoT in Retail: L’Occitane's Innovative Store Launch and Sampling Campaign

L’Occitane is a globally recognized beauty brand that provides sensorial, natural beauty products infused with ingredients from Provence. Each product has its own unique story, and the brand prides itself on providing customers with a holistic beauty service. The brand's new flagship store on Regent Street is a beauty haven, offering customers a unique experience that engages all senses. The store serves as a walk-in retreat from the busy, hectic streets of Central London, and the brand wanted to raise awareness of this new opening and drive traffic to the store.

L’Occitane, a global beauty brand known for its sensorial, natural beauty products, was faced with the challenge of raising awareness for the opening of its new flagship store on Regent Street, London. The brand wanted to not only drive traffic to the new store but also educate consumers about its unique holistic beauty offerings. The new store was designed to offer customers a unique experience, engaging all senses and providing a retreat from the busy streets of Central London. The challenge was to create a campaign that would effectively communicate the brand's positioning and the unique offerings of the new store, while also attracting a significant number of visitors.

To address this challenge, an engaging sampling campaign was created, which was launched with a high-impact stunt at the Tower of London. A fully branded, yellow hot air balloon was set up at Tower Hill Terrace, offering a visually striking spectacle for London commuters. Consumers were offered samples of the brand's best-selling hand cream and complimentary rides to the new store in branded London cabs. Further sampling activities were carried out in the area surrounding the store, where consumers were handed samples along with small golden keys. These keys offered consumers the opportunity to visit the store and discover if they held the 'magic' key that would unlock a beauty hamper worth £250.

• The innovative sampling campaign and stunt at the Tower of London successfully raised awareness of the new L’Occitane store and its unique holistic beauty offerings. The campaign not only attracted attention but also engaged consumers in a unique way, offering them a chance to win a beauty hamper worth £250. The distribution of samples and golden keys effectively drove traffic to the store, with a significant number of consumers visiting the store to discover if they held the 'magic' key. The campaign also served to educate consumers about the brand's unique offerings, further strengthening the brand's positioning in the market.

• Over 4,000 samples were distributed to commuters in one day during the stunt at the Tower of London.

• Nearly 7,500 keys were distributed during the three-day key and product sampling campaign.

• The campaign achieved a redemption rate of over 15%, with consumers visiting the store to find out if they were the lucky winners of the hamper.