Integrous Marketing: Improved detail and accuracy, Up to 50% revenue increase for clients
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Sisense
- Salesforce.com
- Elasticubes
Tech Stack
- Amazon AWS
- SQL Server
- Adwords
- Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- System Integration
- Training
- Software Design & Engineering Services
About The Customer
Integrous Marketing is a digital marketing agency specializing in analytics and demand generation for lead-based businesses. The company is known for developing closed-loop reporting systems that allow customers to measure the impact of their marketing investments all the way to the sale. This capability sets Integrous apart from its competitors. The company works with various data sources, including Adwords, Analytics, email marketing tools, and Salesforce, to create meaningful reports that clients can access at any time. Integrous Marketing's President, Josiah Sternfeld, has a background in business and marketing and a strong interest in data and numbers, which drives the company's focus on data-driven marketing solutions.
The Challenge
Integrous Marketing faced significant challenges in integrating data from multiple disconnected sources such as Adwords, Analytics, email marketing tools, and Salesforce. The process of manually gathering, cleaning, and joining datasets was labor-intensive and prone to errors. Additionally, generating visualizations from the data in Excel was time-consuming and often resulted in outdated and inaccurate information. The company needed a method to automate these steps and provide a better user experience, especially given the limitations in the types of reports and views that some tools provided.
The Solution
Integrous Marketing chose Sisense as their solution after evaluating several other platforms like Tableau, Vine, Bime, Domo, and Visual IQ. Sisense stood out for its ability to easily connect disparate data sources and present them in an attractive and user-friendly interface. The cost-effectiveness of Sisense was also a significant factor, especially for a small company like Integrous. Sisense helped Integrous put together a proof of concept using Elasticubes and Dashboards and provided training to ensure the team understood the process of building and using the application. Once past the initial learning curve, the solution was easy to manage. Integrous rebrands the Sisense solution for each client, who then get a license to log in through the Integrous portal to use the Sisense web viewer. This allows clients to quickly evaluate their marketing performance and various other KPIs, facilitating better decision-making.
Operational Impact
Quantitative Benefit
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