IKEA Lays the Foundation for Future Growth by Unlocking Insights Within Its Data
Customer Company Size
Large Corporate
Region
- Europe
Country
- Austria
Product
- Adverity
Tech Stack
- Microsoft Azure
- Power BI
- SQL Server database
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Retail
Applicable Functions
- Business Operation
Services
- Data Science Services
About The Customer
IKEA Austria is part of one of the largest home furnishing chains in the world. It serves customers through seven retail locations, covering an area of almost 200,000m², and a modern website, which grew in visits by 68 percent during 2019. The company is investing a lot of effort in trying to understand the needs of its customers and being able to react ahead of time. It receives an additional layer of intelligence about its customers' needs through the IKEA Family loyalty program.
The Challenge
IKEA Austria was facing challenges in consolidating data from various sources, which was crucial for understanding the needs of its customers and preparing for future growth. The company was dealing with multiple data sources and using the services of several agencies, which led to data silos and unavailability of data. Data quality was also a significant issue, with different KPIs and naming conventions used for campaigns on different channels, making reporting on campaign performance extremely difficult. The company was also facing challenges in terms of data accessibility, with global teams at IKEA having to wait for days, even weeks, for the information they needed.
The Solution
IKEA Austria implemented Adverity, a platform that automated and streamlined its data operations. The solution fit easily into IKEA's existing technology stack, which consisted mostly of Microsoft's products. For data visualization, the company uses Power BI, with data stored in a cloud-based SQL Server database, hosted on Microsoft Azure. Adverity collected and transformed high-quality data and supplied it to their BI solution. The platform also resolved the challenge of an ever-increasing number of data sources and was set up within two weeks. Adverity supports all major platform providers, ensuring flexibility for IKEA Austria.
Operational Impact
Quantitative Benefit
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