How Blue Corona Reduced Annual Citation Spend by 79% with BrightLocal

Blue Corona is a digital marketing agency based in Gaithersburg, Maryland. Their primary goal is to help business owners and marketing executives use technology to measurably improve their marketing performance and ROI. They specialize in assisting home service companies, such as HVAC, electricians, and plumbers, to achieve three main objectives: increase their sales, reduce their marketing costs, and differentiate their brand online. Their clients are predominantly local businesses that need to attract local customers, making consistent NAP data a crucial part of their marketing strategy.

Blue Corona, a digital marketing agency based in Maryland, was facing a significant challenge with their citation building process. The agency, which specializes in helping home service companies improve their marketing performance and ROI, was using a popular citation provider to provide clients with consistent NAP data. This was particularly important as their clients were local businesses needing to attract local customers. However, the cost of the citation service was prohibitively high. The high price point meant that Blue Corona was not consistently able to offer all their clients citation building services. This was in direct conflict with their goal of reducing marketing costs for their clients. The team at Blue Corona was therefore in search of a cheaper, yet equally effective alternative.

The solution to Blue Corona's challenge came in the form of BrightLocal. The digital marketing agency compared several different solutions before settling on BrightLocal due to its competitive price and the offer of a Replacement Service, which they knew would save them a lot of time. The team at Blue Corona migrated a couple of test locations first to ensure they were comfortable with the replacement process. They were then able to export all of their client NAP data from the previous tool and send it over to the BrightLocal team, who took care of the rest. The process was seamless and efficient, allowing them to build 4,650 citations for 155 locations in just a month, a task that would have taken their team around 775 hours.

• The switch to BrightLocal has had a significant impact on Blue Corona's operations. The savings made from the reduced citation costs have allowed the agency to provide additional SEO services to their clients each month. Furthermore, the one-time fee model of BrightLocal has meant that the agency can account for the citation service cost in one month of service, without impacting the client’s budget or their ability to receive SEO services. The money saved each month is also being used to expand the team at Blue Corona, helping them keep up with their growing client base. Importantly, none of their clients saw a slip in rankings as a result of making the switch to BrightLocal.

• Blue Corona saved 79% on their annual citation bill by switching to BrightLocal.

• The agency was able to build 4,650 citations for 155 locations in just a month, a task that would have taken their team around 775 hours.

• The cost of BrightLocal’s local Citation Builder service is as low as $2 per citation site.