How Blue Corona Reduced Annual Citation Spend by 79% with BrightLocal

Blue Corona is a leading digital marketing agency based in Gaithersburg, Maryland. Their primary goal is to help business owners and marketing executives use technology to measurably improve their marketing performance and ROI. They specialize in assisting home service companies, such as HVAC, electricians, and plumbers, to increase their sales, reduce their marketing costs, and differentiate their brand online. Their clients are local businesses that rely heavily on consistent NAP data to attract local customers.

Blue Corona, a digital marketing agency based in Maryland, specializes in helping home service companies improve their marketing performance and ROI. A significant part of their strategy involves providing clients with consistent NAP (Name, Address, Phone number) data, which is crucial for local businesses to attract local customers. They were using a popular citation provider for this purpose, which was effective but came with a significant cost issue. The team needed to migrate 155 locations from their existing citation tool, but they were concerned about the time it would take and the security of their client’s information.

Blue Corona decided to switch to BrightLocal after comparing several different solutions. The deciding factors were BrightLocal's competitive pricing and their Replacement Service, which promised to save a lot of time. The team started by migrating a couple of test locations to ensure they were comfortable with the replacement process. They were then able to export all of their client NAP data from the old tool and send it over to the BrightLocal team, who took care of the rest. The entire process took about a month to build 4,650 citations for the 155 locations, a task that would have taken their team around 775 hours.

• By switching to BrightLocal, Blue Corona was able to make substantial savings of 79% on their annual citation costs without any slip in rankings for their clients. The savings have had a significant impact on the company, allowing them to provide additional SEO services to their clients each month and grow their team. They now only pay for BrightLocal’s local Citation Builder service when new clients come on board or need their citations updated, which costs as little as $2 per citation site.

• Saved 79% on annual citation costs

• Saved approximately 775 hours of work

• Built 4,650 citations for 155 locations in a month