AppFolio > Case Studies > Hela Management: Scaling Growth with AppFolio's AI Leasing Assistant

Hela Management: Scaling Growth with AppFolio's AI Leasing Assistant

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Applicable Industries
  • Buildings
Applicable Functions
  • Maintenance
Use Cases
  • Inventory Management
  • Leasing Finance Automation
About The Customer
Hela Management is a property management company based in Detroit, Michigan. Established in 2012, the company owns and manages over 800 single and multifamily units in the Detroit metro area and throughout Southeast Michigan. The company's goal is to quadruple in size over the next 3-5 years. Co-Founder and President Jordan Friedman runs the business using AppFolio Property Manager PLUS. The company prioritizes maintaining complete and accurate data in AppFolio, which has allowed them to gain better insights into their business and grow more efficiently.
The Challenge
Hela Management, a property management company established in 2012, manages over 800 single and multifamily units in the Detroit metro area and Southeast Michigan. The company aims to quadruple in size over the next 3-5 years. However, one of the significant challenges they faced was maximizing their employees' time. With a geographically diverse portfolio, their leasing team struggled to keep up with the inbound. The team's time was heavily consumed with scheduling, booking, and confirming showings across their properties, leading to missed leads and a negative impact on their bottom line. Their previous solution, Buildium, was not meeting the needs of their rapidly growing business.
The Solution
Hela Management chose AppFolio Property Manager PLUS as their technology partner to overcome their challenges. The scalability and user-friendly interface of AppFolio compelled them to make the switch. AppFolio's AI Leasing Assistant, Lisa, was a significant part of the solution. Lisa was able to handle the back-and-forth communication and schedule showings, freeing up the team to focus on showing and leasing the units. This solution significantly cut down on time spent coordinating leasing tasks. AppFolio's constant innovation and addition of new features made it a natural progression and integration for Hela Management. The company now runs its business from top to bottom using AppFolio, enabling greater visibility across financials, reporting, maintenance, and leasing.
Operational Impact
  • With the implementation of AppFolio's AI Leasing Assistant, Lisa, Hela Management has seen significant operational improvements. The company has been able to scale its growth in units without increasing headcount. Lisa's ability to handle communication and schedule showings has allowed the team to focus on more critical tasks, such as showing and leasing the units. This has resulted in a more efficient leasing process and faster leasing of units. Furthermore, the company now has more insights into their business with perfectly accurate data, providing visibility they never had before. The company is confident that AppFolio can support their goal to quadruple in size over the next few years.
Quantitative Benefit
  • Lisa entered over 24,000 guest cards
  • Lisa sent over 118,000 messages to prospects
  • Lisa booked over 2,500 showings

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