DataRobot > Case Studies > Flexiti Enhances Customer Insights with AI: A Case Study

Flexiti Enhances Customer Insights with AI: A Case Study

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Use Cases
  • Fraud Detection
About The Customer
Flexiti is one of Canada's fastest-growing companies and the leading provider of point-of-sale financing with buy-now, pay-later solutions. The company has a talented risk and analytics team that is responsible for managing and analyzing vast amounts of data. Flexiti's primary goal is to provide its customers with flexible payment solutions that meet their needs. To do this effectively, the company relies heavily on data insights to understand customer behavior and preferences. Therefore, the ability to quickly and accurately analyze data is crucial for Flexiti's operations and success.
The Challenge
Flexiti, a rapidly growing company in Canada, is recognized as the country's leading provider of point-of-sale financing with buy-now, pay-later solutions. Despite its success, the company faced a significant challenge. It sought to empower its talented risk and analytics team to gain greater visibility into data more quickly. The need for faster and more efficient data insights was crucial to maintain its competitive edge and continue its growth trajectory. The challenge was not only to speed up the data analysis process but also to ensure the accuracy and reliability of the insights derived from the data.
The Solution
To overcome this challenge, Flexiti turned to DataRobot, a renowned AI platform. The primary goal was to achieve faster fraud detection, increased collection rates, fairer decision-making, and insights to personalize the customer journey. DataRobot's AI-driven solution was expected to provide the necessary speed and accuracy in data analysis that Flexiti's risk and analytics team needed. The DataRobot team partnered with Flexiti to maximize results from the solution. This partnership aimed to leverage the power of AI to enhance Flexiti's data analysis capabilities and provide the insights needed to drive business growth and maintain a competitive edge.
Operational Impact
  • The implementation of DataRobot's AI solution had a significant impact on Flexiti's operations. The most notable improvement was the speed at which the company could now create models, which was six times faster than before. This increased efficiency allowed Flexiti to gain a competitive advantage in the market. Additionally, the AI solution helped reduce bias in decision-making, leading to fairer and more accurate decisions. The improved explainability of decisions also enhanced transparency, which is crucial in building trust with customers. Overall, the AI solution not only improved Flexiti's operational efficiency but also contributed to enhancing its reputation and competitiveness in the market.
Quantitative Benefit
  • Sped up model creation time by six times
  • Increased collection rates
  • Reduced bias in decision-making

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