Flexiti Enhances Customer Insights with AI: A Case Study

To increase efficiency, develop new services, and spread a digital culture across the organization, Enel is executing an enterprise-wide digitalization strategy. Central to achieving the Fortune 100 company’s goals is the large-scale deployment of the C3 AI Suite and applications. Enel operates the world’s largest enterprise IoT system with 20 million smart meters across Italy and Spain.

KeyBank, one of the nation's largest bank-based financial services companies, embarked on a national digital bank initiative following the acquisition of Laurel Road, a digital consumer lending business. The initiative aimed to build a digital bank focused on healthcare professionals looking to refinance student loans and buy homes. A significant challenge was reducing the time to market for new products by democratizing data and decoupling systems across the IT landscape. Like many large enterprises, KeyBank had a variety of vendor applications, custom applications, and other systems that were tightly coupled to one another. New projects often required developing specific point-to-point integrations for exchanging data, which did not address the needs of other downstream systems that could benefit from the same data.

Comcast Corporation, the second largest broadcasting and cable television company in the world by revenue, was facing significant challenges due to the volume and variety of operational and billing data. With over 20 million customers across 40 states, the company needed to establish standardized processes and automate data flows to overcome a wide range of billing, finance, compliance, supply chain, and marketing challenges. In 2009, the company was dealing with massive amounts of data that were causing major revenue assurance challenges. The customer billing review interface required the processing of a billion records every month, within very tight timeframes. The company’s decentralized accounting and finance operations, with 20 different regions and 30 different accounting practices, further compounded these issues.

Barclays, a global bank operating in over 50 countries and serving nearly 60 million customers, faced a significant challenge in improving and streamlining the customer experience. The bank's relationships with customers were multifaceted, with customers engaging with the bank through various channels such as mobile, online, and branch locations. The bank had identified 400 different customer journeys, and the challenge was to align these across the enterprise and improve them in a way that positively impacted customers quickly. The director of operations at Barclays, Mike Gamble, recognized the need to transform the bank's processes around customer journeys. He aimed to enhance the understanding of how various functions contribute to delivering customer experiences and then expedite the rollout time of these new processes to achieve the end goal for the customer.

A Benelux bank, providing banking, savings, investment, and pension products and services, was facing a significant challenge due to the increase in malware-based attacks in its region. The bank was particularly concerned about man-in-the-browser and man-in-the-middle attacks against its customers. While the bank had not experienced a fraud loss from these attacks, the executives were worried about the potential damage these attacks could cause to the bank and its customers. The bank had previously invested heavily in perimeter security, such as intrusion prevention systems, to prevent criminals from accessing the bank's network. However, as fraudsters began targeting bank customers through malware attacks, the bank executives realized the need to expand their security capabilities to the endpoint. The bank was only able to learn about a fraud attempt when a customer reported an issue with their account balance. Therefore, they sought an additional layer of security to gain an early warning of malware-driven attacks.

BRD-Groupe Société Générale (BRD), the second largest bank in Romania, identified the need to enhance security protections at the customer endpoint, which was considered the weak link in banking security. Despite not having experienced fraud losses through its online banking channel, the bank's Chief Information Security Officer, Mihai Andries, and his team believed it was crucial to proactively address this increasingly vulnerable area. The bank recognized that the client endpoint was more susceptible to attacks than the bank’s infrastructure due to significant browser and operating system vulnerabilities that could be exploited by criminals to intercept traffic, inject fake pages, and steal credentials. The bank sought an efficient solution that could rapidly detect malware and phishing attacks, and remove any infections.