Fairfly Uses Sisense to Get Business Insights Without Relying on Their Technical Departments
Customer Company Size
SME
Product
- Sisense
- MixPanel
Tech Stack
- Business Intelligence (BI) Tools
- Data Visualization
- CRM Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- System Integration
- Training
About The Customer
FairFly operates in the global aviation market, which is known for its volatile ticket prices. The company was created to help consumers by monitoring ticket prices after purchase and notifying them if the price drops, allowing for potential savings. FairFly's mission is to ensure customers get the fairest price for their flights through continuous analysis and monitoring of flight data. With a rapidly growing user base and a vast amount of flight data, FairFly needed an easy-to-use BI tool to manage, access, and visualize this data efficiently.
The Challenge
Doron Gill, VP R&D at FairFly, needed to make day-to-day decisions based on a rapidly growing database. He wanted to combine this data with several other sources, including MixPanel and a CRM, without relying on R&D resources. After researching several BI tools, Doron realized he needed a tool that was easy to use for non-technical business managers. He was concerned that if R&D or IT had to manage data requests daily, it would not be sustainable. Doron and his colleague Ami Goldenberg were impressed by Sisense's ability to be used by business users without R&D involvement and its intuitive data visualizations.
The Solution
FairFly chose Sisense as their BI tool because it required no R&D resources to operate. Sisense's BI solution allowed business managers to manage, access, analyze, and visualize data independently. The tool's intuitive and visually appealing dashboards were a significant factor in their decision. Sisense provided excellent customer support during the buying process, which further solidified their choice. The dashboards are refreshed automatically four times a day, and business managers can use them to track customer retention, behavior, and other critical metrics without R&D involvement.
Operational Impact
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