- Platform as a Service (PaaS) - Application Development Platforms
- Sales & Marketing
- Chatbots
- Time Sensitive Networking
Betsson Group is a global leader in customer experience in the gaming industry. The company has been recognized as the Customer Service Operator of the Year for four consecutive years at the EGR Operator Awards. With more than five decades of experience and 600,000 active customers, Betsson Group is one of the world’s largest gaming organizations. The company is committed to providing the best customer experience in the industry and has plans to further its growth.
Betsson Group, a global leader in customer experience in the gaming industry, was motivated by a vision to provide the best customer experience in the industry. With over 600,000 active customers and a reputation for award-winning customer service, the company wanted to stay ahead of customer expectations by introducing an automated self-service solution. The goal was to extend support hours to 24/7 and introduce personalized support available in every customer language. The challenge was to strengthen its award-winning customer experience through digital transformation without hindering the customer experience.
Betsson Group chose Ada, an AI-powered platform, to scale automated support across its top two websites, Betsson and Betsafe. In less than a month, Betsson Group’s customer service team used Ada’s platform to design, build, and launch two chatbots ready to provide customers with automated, 24/7 assistance with engaging multimedia content. The chatbots were integrated with the company’s back-end, enabling them to answer specific customer queries, provide targeted promotions based on search behavior, and educate customers about Betsson Group’s offerings. Ada’s Multilingual feature was leveraged to create and automate content in English, then instantly translate it to six languages. Additionally, Ada was connected with Betsson Group’s existing live chat vendor to enable a seamless AI to agent handoff when a customer requests an agent.
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