Eddy’s Cantina's Success with ManyChat and Walletly: A 3000% Return on Ad Spend

Eddy’s Cantina is a restaurant chain owned by Ed Gonzalez, based in Taipei City, Taiwan. The business started 12 years ago as a stand in a night market and has since grown into two restaurants. Known for its mouth-watering Mexican food and five-star service, Eddy’s Cantina has become a favorite among locals and tourists alike. Ed Gonzalez, the owner, has been on a constant quest to find an effective marketing system that would not only attract new diners but also turn them into long-term customers. His efforts have led him to experiment with various tools and platforms, including ManyChat, Active Campaign, and Facebook Ads.

Eddy’s Cantina, a restaurant chain based in Taipei City, Taiwan, was seeking an effective marketing system to convert new diners into long-term customers. The owner, Ed Gonzalez, had tried using ManyChat, Active Campaign, and Facebook Ads to attract more first-time diners. However, despite building a substantial subscriber list for both email and Messenger, he found that a crucial component was missing to encourage diners to return: a mobile customer loyalty program. Prior to using Walletly, Ed had been managing an email-only loyalty program through Active Campaign. While this campaign was successful in attracting new customers, the click-through rates and open rates were declining. Ed saw the potential to improve the program and drive more sales using Facebook Messenger, which boasts over 2.5 billion monthly active users.

Ed turned to Walletly to enhance his restaurant’s loyalty program. Walletly not only allowed him to deliver coupons directly into a customer’s mobile wallet, but also send push notifications if a customer passed the restaurant, creating another channel to connect with diners outside Messenger’s 24-hour messaging window. Ed began running a Buy One Get One (BOGO) campaign for Eddy’s Cantina. The campaign involved sending a targeted Facebook ad to a local audience with the BOGO offer. Once a person clicked the Call-to-action (CTA), a conversation would open in Messenger where they could choose which offer to redeem. After choosing their free drink or food, Walletly would send the coupon through Messenger, which potential diners could then add to their mobile wallet. When they redeemed it in-store, staff could scan the QR code and give the customer their offer. ManyChat’s software delivered the automated lead generation sequence post-ad, while Walletly and WalletScan handled creating the digital coupon and sending it to potential diners’ mobile wallets.

• The implementation of Walletly and ManyChat revolutionized Eddy’s Cantina's marketing strategy. Before, Ed had to hire a designer to create every new coupon, which was not only costly but also time-consuming. The coupons weren’t scannable, leading to confusion around their validity. However, Walletly generates each coupon automatically, making them 100% trackable and allowing customers to get their reward quickly and easily. Ed noticed just how much customers valued the convenience of a digital coupon. He is now able to delight both new and returning customers using less time and fewer resources. He’s also able to segment customers to create more relevant experiences. The new marketing ecosystem is not only effective but also affordable, leading to happier customers and more sales.

• Achieved a 47% conversion rate for coupon redemptions

• Attained a 3000% return on ad spend

• Managed to create a trackable loyalty rewards program