Doubling Inbound Calls for Dental Practices: A Digital Marketing Case Study

My Social Practice is a digital marketing agency that has been in business since 2010. They specialize in providing services to dental practitioners and other medical professionals. Their offerings include social media marketing, website design, local SEO, and reputation management. The agency works with thousands of dentists, providing them with dental marketing services, training, and support. Despite the complexity of digital marketing, the agency's clients typically stay with them for several years, indicating a high level of satisfaction with the services provided.

My Social Practice, a digital marketing agency for dental practitioners and other medical professionals, faced a significant challenge in helping their clients understand the intricacies of digital marketing strategies and tactics. The agency provides dental marketing services, training, and support to thousands of dental practices, many of which lack a comprehensive understanding of digital marketing. The complexity of explaining local SEO rankings, Google Business Profile workings, Google Maps ranking process, location factors, and the search algorithm often led to confusion among clients. The agency needed to provide an SEO report that was simple to understand to prevent client confusion and cancellations.

To address this challenge, My Social Practice started using BrightLocal’s Local Search Grid for both client reporting and directing content strategy. The Local Search Grid allowed the agency to visually represent local SEO workings, making it easier for clients to understand. The agency used the grid report to identify areas where their clients were losing position from the first page. They then focused on these areas, writing copy about them to target a particular place. The grid report also allowed the agency to show clients before and after reports, providing a clear understanding of the progress made. The use of BrightLocal tools not only simplified reporting back to the client but also streamlined the agency's internal processes, saving time and energy.

• The implementation of BrightLocal’s Local Search Grid not only improved client understanding and satisfaction but also streamlined the agency's internal operations. The tool allowed the team to focus on the same information, including the Google Business Profile Audit report, the Local Search Grid report, and the Citation Tracker report. This alignment made it easier to direct the product and saved the team a significant amount of time and energy. The simplicity of the reporting process also made it easier for clients to understand the progress, contributing to the agency's high client retention rate.

• The use of the Local Search Grid led to a doubling of phone calls from Google Maps for their clients.

• The click-to-call report in Maps also doubled, indicating a significant increase in potential customer engagement.

• The agency's clients typically stay with them for several years, suggesting a high client retention rate.