Cognizant > Case Studies > Digital Transformation Accelerates Time to Market and Boosts Revenue

Digital Transformation Accelerates Time to Market and Boosts Revenue

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 Digital Transformation Accelerates Time to Market and Boosts Revenue - IoT ONE Case Study
Technology Category
  • Functional Applications - Product Lifecycle Management Systems (PLM)
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Cement
  • Construction & Infrastructure
Applicable Functions
  • Quality Assurance
  • Sales & Marketing
Use Cases
  • Construction Management
  • Time Sensitive Networking
Services
  • Cloud Planning, Design & Implementation Services
The Challenge
A prominent US-based software company was grappling with bandwidth issues in resource allocation, managing various partners, and executing its product roadmap. The company's disjointed management approach led to the release of generic campaigns that lacked personalization. Balancing work priorities among different stakeholders resulted in increasing dependencies and delays. The company aimed to migrate to the cloud for scalability and improved data-driven decision-making capabilities. It also sought to reduce overall infrastructure costs, centralize disparate smaller teams, and deploy a third-party personalization and experimentation platform. To achieve these goals, the company partnered with Cognizant for a digital marketing transformation and the selection and deployment of a personalization platform.
The Customer
About The Customer
The customer is a leading US-based software company that was facing challenges in managing resources, partners, and executing its product roadmap. The company's management approach was disjointed, leading to the release of generic campaigns that lacked personalization. The company aimed to migrate to the cloud for scalability and improved data-driven decision-making capabilities. It also sought to reduce overall infrastructure costs, centralize disparate smaller teams, and deploy a third-party personalization and experimentation platform. The company partnered with Cognizant to achieve these goals.
The Solution
Cognizant brought in strong product engineering expertise and quickly ramped up staff with skillsets such as data, development, digital engineering, and quality assurance. They took over the client’s staffing requirements, managing the process from end to end. A robust, three-tier governance and communication model was used to maintain clear and consistent updates during the project, with weekly delivery reviews, monthly strategic reviews, and a quarterly executive connect summit. Working with the client’s marketing and development teams at the offshore center, they planned, built, and released projects. After initial R&D, they determined which tool to bring in, selecting the best SaaS platform to help the company handle everything needed to roll out marketing campaigns. For more scalable and reliable data coverage, they migrated the in-house data lake to AWS Cloud.
Operational Impact
  • The engagement had a positive impact on the client’s revenue over a two-year period. The SaaS-based digital experience platform significantly reduced the time to market. The platform also helped the company focus and personalize campaigns, reducing pain points through better decision-making. The migration to the cloud and the deployment of a third-party personalization and experimentation platform enabled the company to centralize its smaller teams, reduce infrastructure costs, and improve its data-driven decision-making capabilities.
Quantitative Benefit
  • Revenue increased from a baseline of $95+M in the prior year to annual revenue of $160+M in year one and $200+M in year two.
  • The SaaS-based digital experience platform lowered time to market by 50%.
  • Campaign rollout time reduced to less than four weeks, down from 8-10 weeks.

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