Capacity 3PL: Streamlining Logistics with ChannelApe

Capacity 3PL is a third-party logistics partner that creates unique product fulfillment solutions for beauty and health & wellness brands. With distribution teams and facilities in the United States and the United Kingdom, Capacity 3PL works with top DTC brands like Gleamin, Moon Juice, Malin + Goetz, and Korres. The company oversees a wide range of order processing, packaging, and product distribution methods, establishing all of a brand's distribution channels and integrating with many eCommerce and B2B channels. Capacity 3PL supports its partner brands by enabling all distribution channels and handling complex EDI integrations.

Capacity 3PL, a logistics partner for beauty and health & wellness brands, faced the challenge of managing complex logistics for around a hundred brands. The company was responsible for overseeing a wide range of order processing, packaging, and product distribution methods, establishing all of a brand's distribution channels, and integrating with many eCommerce and B2B channels. The complexity of operations increased with the number of SKUs a brand had, making it challenging to receive POs and returns, ship packages, and keep inventory accurate for thousands of customers each week. Capacity 3PL needed a solution that would help their clients manage inventory efficiently given all of the added complexities. The company was also looking for a technology partner that could help them manage inventory, orders, and fulfillment with 100% confidence.

Capacity 3PL partnered with ChannelApe, a provider of best-in-class inventory and order management software built for high SKU brands. ChannelApe's software helped Capacity 3PL manage complex EDI integrations with partners such as Ulta and Sephora. The software also facilitated the processes of growing clients who were installing their own ERPs and moving away from simple integrations. ChannelApe's software implementation reduced onboarding times by half, enabling brands to get up and running in 4 weeks instead of 9. The software provided real-time visibility, on-time deliveries, and controlled preselling. ChannelApe also acted as a value-added intermediary for Capacity 3PL, preventing potential problems and supporting the relationship between Capacity 3PL and its clients. By partnering with ChannelApe, Capacity 3PL was able to focus on what they do best, pick, pack and ship out large volumes of DTC orders with incredible efficiency.

• The partnership with ChannelApe has brought significant operational benefits to Capacity 3PL. It has helped the company manage complex ERP integrations and avoid writing custom code to support one-off use cases. This has allowed Capacity 3PL to focus on its core competencies, such as picking, packing, and shipping out large volumes of DTC orders with incredible efficiency. The partnership has also improved the relationship between Capacity 3PL and its clients. ChannelApe's role as a value-added intermediary has prevented potential problems and supported the development of partnerships rather than just being a warehouse for their goods. This has been crucial in maintaining current clients and fostering good relationships with every brand. Furthermore, Capacity 3PL can now offer its customers a value-added service of a pre-integrated Inventory and Order management solution that supports Pre-Selling, Distributed Order Management and is purpose-built for high-growth DTC brands.

• Reduced onboarding times by half, enabling brands to get up and running in 4 weeks instead of 9.

• Enabled real-time visibility, on-time deliveries, and controlled preselling for DTC brands.

• Managed complex EDI integrations with partners such as Ulta and Sephora.