Brookson Delivers Automated, Personalized Tax Advice with Analytic Process Automation
Customer Company Size
Mid-size Company
Region
- Europe
Country
- United Kingdom
Product
- Alteryx
Tech Stack
- Analytic Process Automation
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Finance & Insurance
Applicable Functions
- Business Operation
Use Cases
- Predictive Replenishment
Services
- Data Science Services
About The Customer
Brookson is a financial services company based in Europe. The company provides financial and tax advice to its customers. The company has a business intelligence department and has a goal of automating the financial and tax advice being provided by their accountants. The company aims to provide real-time advice that is a capability beyond the reach of traditional accountants. The company has recognized that they couldn’t teach their traditional developers accountancy, but knew that through Alteryx, they could get experienced accountants to execute advanced analytics.
The Challenge
Brookson, a financial services company, was facing the challenge of automating the financial and tax advice being provided by their accountants. The goal was to provide real-time advice that is a capability beyond the reach of traditional accountants. The company recognized that they couldn’t teach their traditional developers accountancy, but knew that through Alteryx, they could get experienced accountants to execute advanced analytics.
The Solution
Brookson decided to use Alteryx for automating the financial and tax advice. Alteryx is a platform that provides analytic workflows and apps so that they can better serve customers at scale. The company recognized that they couldn’t teach their traditional developers accountancy, but knew that through Alteryx, they could get experienced accountants to execute advanced analytics. The solution allowed the company to touch more customers more frequently with their accountants focused on advice delivery, not the underlying creation of advice.
Operational Impact
Quantitative Benefit
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