Brandalaxy Streamlines Operations and Reduces Workload by 25% with Fireflies Transcription Software

Brandalaxy is a brand strategy firm that works with business owners and their executive teams to define their brand voice, identify their ideal customers, and create alignment in their day-to-day communication operations. The company also provides coaching to team members, helping them develop narratives for campaigns, strategize operational processes, and provide direction for the overall growth of their business. The company is run by its founder, Raven Beria, who is responsible for all aspects of the business, from CEO to janitor.

Brandalaxy, a brand strategy firm, was facing a significant challenge in managing its operations. The company's founder, Raven Beria, was responsible for all aspects of the business, from CEO to janitor. This included conducting client meetings, capturing meeting notes, updating CRM, providing progress reports, and much more. The time-consuming nature of these tasks meant that Raven was spending 25% of his time on administrative duties, leaving less time for strategic tasks such as documenting processes, identifying service gaps, and developing expertise. The challenge was exacerbated by the fact that Raven's work often involved extracting insights from recorded meetings, a process that required him to review the recordings from start to finish.

Raven discovered Fireflies, a transcription software, while looking for ways to annotate recorded Zoom meetings in Google. Initially hesitant to use software over creating employment opportunities, Raven found that Fireflies could free up time for work-life balance. The software's cost-effectiveness, with a rate of $20/month per user compared to transcribing services charging $1/minute, was another attractive feature. What truly convinced Raven to use Fireflies was its scalability. The software could increase efficiency, free up time, and facilitate a transition to a team-oriented environment. Raven believed that Fireflies could not only take care of his transcription needs but also free up time for an assistant to focus on more strategic tasks that would help the company progress. The decision to use Fireflies was driven by the potential for increased positive cash flow and growth for team members.

• The implementation of Fireflies has significantly streamlined Brandalaxy's operations. Raven can now listen to audio files of previous meetings at double speed, copying and pasting parts of the transcript into his proposals. This has reduced the time spent on writing proposals from eight hours to just two. The software has also freed up time for Raven to focus on strategic tasks that contribute to the company's growth. Furthermore, the scalability of Fireflies allows for an easier transition into a team-oriented environment, positioning Brandalaxy for future growth.

• Reduced time spent on writing proposals from eight hours to two hours

• Freed up 25% of Raven's time previously spent on administrative tasks

• $20/month per user cost of Fireflies compared to $1/minute for other transcribing services