Boosting Workflow Efficiency with Automatic Meeting Transcription: A Case Study on Mammal Digital

Mammal Digital is a premier data-driven digital marketing company located in Chennai, India. They specialize in helping organizations grow by showing them the best way to do digital marketing and target the audience for their brands. As a service-based agency, they place a high value on attention to detail and capturing client requirements accurately. They have numerous daily meetings where they discuss marketing, engagement, and campaign-related tasks. These meetings are crucial for creating their marketing plans and understanding their clients' needs.

Mammal Digital, a leading data-driven digital marketing company based in Chennai, India, was facing a significant challenge in their daily operations. As a digital marketing agency, they had numerous meetings every day, discussing marketing strategies, engagement, and campaign-related tasks. During these meetings, they had to take notes to create their marketing plans. However, they often missed critical information during these conversations. Capturing pivotal moments from client conversations was crucial, but they lacked an efficient tool to do so. The impact of this problem was significant. Gathering client requirements was extremely important, and sometimes, these requirements could make or break a deal. To fill the gap in their workflow, Mammal Digital had to rely on manually transcribing calls, which was not only expensive and cumbersome but also very time-consuming.

The solution to Mammal Digital's problem came in the form of Fireflies, an automatic meeting transcription tool. They discovered Fireflies through social media and decided to give it a try. The results were transformative. Once they set up Fireflies, their day-to-day productivity spiked. They no longer had to spend time or effort manually transcribing meetings. Fireflies, unlike manual solutions, automatically transcribed the calls within 10 minutes after the meeting. The team did not have to change their workflow or lift a finger. Fireflies would join the meetings automatically across the video-conferencing platforms they were using, eliminating the need to find a separate recording tool.

• The implementation of Fireflies brought about significant operational improvements for Mammal Digital. The team no longer had to worry about missing critical information during meetings, as Fireflies captured everything seamlessly. This allowed them to focus more on their client requirements during meetings without distractions. They no longer had to spend time and resources on manual transcription, which was not only cumbersome but also expensive. The automatic joining of Fireflies across different video-conferencing platforms also eliminated the need for a separate recording tool, further simplifying their workflow.

• Increased day-to-day productivity

• Reduced time spent on manual transcription to zero

• Automatic transcription of calls within 10 minutes after the meeting