Boosting Client Traffic by 205%: A Case Study on Reboot Online's Use of BrightLocal

Reboot Online is a digital marketing agency based in London. They are known for their fast-paced work in the industry. Their services include technical SEO, digital PR, and content marketing. The agency has a 40-strong team of in-house digital marketing specialists who speak nine different languages, including Russian, Spanish, Romanian, and Japanese. Their goal is to help brands become more recognizable and dominate Search Engine Results Pages (SERPs). Over the years, they have developed one of the best digital PR processes in the UK, and their unique in-house strategies have enabled them to secure coverage in prestigious and powerful online publications at scale.

Reboot Online, a London-based digital marketing agency, faced a significant challenge in managing the local SEO needs of their clients. They noticed that many of their clients had inconsistent citation profiles, including outdated addresses and phone numbers, which confused search engines about the actual identity and location of these businesses. The team tried several methods to clean up these citation profiles and expand their clients' online footprints, including other citation services and manual submissions using Excel spreadsheets. However, these methods proved to be slow, time-consuming, and ineffective. Reboot Online needed a solution that could deliver a quality service at scale, without requiring a lot of time to implement, and still allowed them to maintain control.

Reboot Online found their solution in BrightLocal, a suite of SEO tools. They learned about BrightLocal through SEO forums and word-of-mouth recommendations. The simple ordering process, quality reporting, and intuitive project management dashboard of BrightLocal appealed to the team. After trialing BrightLocal’s Citation Builder service, they decided to use it for their client campaigns and their own site. BrightLocal allowed them to quickly, efficiently, and cost-effectively create and manage citation profiles for their clients. They could inform their clients about where and when they would be published and show them any existing live listings. This solution was extremely helpful for both Reboot Online and their clients.

• The use of BrightLocal has not only improved the organic traffic for Reboot Online's clients but also enhanced the agency's operational efficiency. The time saved from managing citations manually has been redirected towards business development, addressing other problem areas on client sites, and more comprehensive reporting. This has allowed the agency to provide a more holistic and effective service to their clients. Furthermore, BrightLocal's suite of tools has enabled Reboot Online to rank their clients for some of the industry’s most competitive local keywords, thereby increasing their clients' online visibility and competitiveness. The agency plans to continue using BrightLocal and is considering trialing its Reputation Manager tool.

• Increased organic traffic for one local waste collection company by 195%

• Increased organic traffic for another client in the cleaning industry by 205%

• Saved time on citation management, allowing the team to focus on business development, addressing other problem areas on client sites, and more comprehensive reporting