Boosting Author Engagement and Reach with Zapier

The customer in this case study is Alinka Rutkowska, a writer and the founder of Author Remake, a platform that helps new authors publish and find the right market for their work. Alinka's mission is to bridge the gap between publishing a story and ensuring it finds an audience. She offers a product called the 5-Figure Author Challenge, which connects writers with over 25 experts in the world of publishing and marketing. Alinka also runs another company, LibraryBub, which helps independent writers place their books in libraries.

The challenge faced by Alinka Rutkowska, the founder of Author Remake, was two-fold. Firstly, she needed to find and reach her target audience - aspiring authors who would benefit from her services. This required effective marketing strategies and tools to identify potential leads and engage them effectively. Secondly, she needed to bridge the gap between publishing a story and ensuring it finds an audience. This involved not only helping authors publish their work but also guiding them on how to market their work to the right audience. The process of reaching out to potential leads, engaging them, and converting them into customers was time-consuming and required a significant amount of effort and resources.

To address these challenges, Alinka leveraged the power of automation using Zapier, a tool that automates tasks between different apps. She used Facebook Lead Ads to target authors who would be interested in her services on the social media platform. Once she had new leads, she used GetResponse to send emails and market to them. To add a sense of urgency and prompt leads to sign up, she used Deadline Funnel's countdown timers. When a new lead arrived from Facebook, Zapier automatically created a contact in GetResponse. With leads in GetResponse, Alinka's Zap (a workflow between two or more apps) automated emails to her clients and started them on a countdown with Deadline Funnel. This automation allowed Alinka to keep her operations efficient and focus more on helping authors.

• By using Zapier to automate her marketing efforts, Alinka was able to streamline her operations and make them more efficient. Instead of spending time chasing leads, she was able to focus on her core mission of helping authors. The automation also allowed her to reach a wider audience and engage them effectively. The use of Deadline Funnel's countdown timers added a sense of urgency, prompting more leads to sign up and become customers. Overall, the use of automation tools like Zapier, Facebook Lead Ads, GetResponse, and Deadline Funnel helped Alinka to enhance her marketing efforts, reach more potential customers, and convert more leads into customers.