IBM > Case Studies > AppAdvice: Personalized iOS app news and reviews powered by IBM Cloudant DBaaS

AppAdvice: Personalized iOS app news and reviews powered by IBM Cloudant DBaaS

IBM Logo
Technology Category
  • Application Infrastructure & Middleware - Database Management & Storage
  • Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries
  • Retail
Applicable Functions
  • Maintenance
Use Cases
  • Retail Store Automation
  • Time Sensitive Networking
The Challenge
AppAdvice, a Los Angeles-based company providing a comprehensive range of iPhone and iPad application reviews, news, and app discovery services, faced a significant challenge in managing its variably structured data. The company needed to store this data in its application catalog in a way that was not only easy and inexpensive to start with but also capable of handling potentially massive future growth. Given the nature of the data, a relational SQL database was not a viable option for the platform. As an early-stage company, AppAdvice was looking for a NoSQL database that was easy and inexpensive to get started with, but built for growth.
About The Customer
AppAdvice is a Los Angeles-based company that provides a comprehensive range of iPhone and iPad application reviews, news, and app discovery services. The company helps online and mobile visitors discover interesting and new iOS apps. AppAdvice filters through the 1 million+ apps in the App Store to help novice and experienced smart device owners find relevant new apps and reviews by personalizing content based on hobbies, industry verticals, and other personalized themes. As an early-stage company, AppAdvice was looking for a NoSQL database that was easy and inexpensive to get started with, but built for growth.
The Solution
AppAdvice chose IBM Cloudant, a NoSQL database-as-a-service (DBaaS) solution, to manage its multi-structured data. The company opted for Cloudant for several reasons, including its schemaless JSON data storage, which made it a natural fit for the multi-structured apps catalog, reviews, and news that AppAdvice manages. Cloudant's scale-out architecture was another key feature, making it ideal to support AppAdvice’s user base and database growth. Its fault-tolerance, with data distributed across several data centers for high availability, was also a significant factor. Cloudant is hosted and managed by IBM Cloud Data Services, enabling AppAdvice to remain focused on development rather than being distracted by database administration. AppAdvice started out running on a multi-tenant Cloudant database cluster for free in 2010, and began paying as its application grew. The company eventually moved to a dedicated, single-tenant cluster for even better price-performance.
Operational Impact
  • With the implementation of IBM Cloudant, AppAdvice has been able to manage its huge volume of daily users and scale for rising data volumes and business growth. The solution has eliminated maintenance tasks and optimized database performance, freeing up developer time to focus on improving the customer experience rather than administering databases. The company has been able to maintain its focus on development, without being distracted by database administration. The use of Cloudant has also allowed AppAdvice to manage its expanding user base and catalog effectively.
Quantitative Benefit
  • Supports over 400,000 users a day and scales for rising data volumes and business growth
  • Eliminates maintenance tasks and optimizes database performance
  • Increases developer time to focus on improving the customer experience

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

Related Case Studies.

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.