Angostura’s Mobile Order Process Transforms the Customer Experience
Customer Company Size
Mid-size Company
Region
- America
Product
- webMethods Mobile Suite
Tech Stack
- SAP
- SAP NetWeaver
- iPad app
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
- Customer Satisfaction
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Consumer Goods
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Angostura Limited is a leading Caribbean rum producer with a superb collection of bitters, rum and vodka products. The world’s market leader for bitters, the company has a global geographic reach into 164 markets. Angostura has been producing bitters for more than 190 years based on a secret recipe that is known to only five people. A preferred employer of choice in Trinidad and Tobago, the company employs 330 permanent staff and a seasonal workforce of 100 people. With more than 95 percent market share in Trinidad and Tobago, Angostura Limited is continually growing its market share globally and constantly looks at competition, pricing and taste profiles to compete even more effectively.
The Challenge
Angostura Limited, a leading Caribbean rum producer, was facing challenges with its manual, paper-based sales process. The process was creating delays in getting orders and related information into SAP. The salesperson had to physically print the customer’s current data before a customer visit and orders and payment receipts were handwritten and manually entered later into SAP. This required the manual intervention from at least four separate departments multiple times along the process. While in the field, the salesperson could not directly answer customer questions regarding available stock and account balances, and would need to phone the related area to inquire.
The Solution
To support Angostura’s continuous business growth, IT’s objective was to use digital technologies to improve business processes, increase organizational efficiency and manage costs better. For this initiative, Angostura selected Software AG’s webMethods Mobile Suite. The solution employs an iPad app that gives the salesperson current information from SAP integrated with order functionality in an easy-to-use mobile format. The sales process is done in real time and orders are automatically sent from the mobile app to SAP via the SAP NetWeaver gateway. The mobile app further streamlines the sales process with a new digital product catalog and the ability to provide customer-specific discounts and digital order-signing approvals.
Operational Impact
Quantitative Benefit
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