Alteryx > Case Studies > Alteryx Helps Chipotle Find, Open, and Maintain Profitable Stores

Alteryx Helps Chipotle Find, Open, and Maintain Profitable Stores

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Customer Company Size
Large Corporate
Region
  • America
Country
  • United States
Product
  • Alteryx Analytics
Tech Stack
  • Data Integration
  • Data Analytics
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Productivity Improvements
  • Cost Savings
Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Food & Beverage
Applicable Functions
  • Business Operation
Use Cases
  • Supply Chain Visibility
  • Real-Time Location System (RTLS)
Services
  • Data Science Services
About The Customer
Chipotle Mexican Grill is a fast-casual restaurant chain that opened its first store in 1993. The company's philosophy, food with integrity, is how the company defines its strategy for improving the food it buys, whether it's better tasting, coming from better sources, better for the environment, better for the animals or better for the farmers who raise the animals and grow the produce. The company prides itself on high-quality raw ingredients, classic cooking method, distinctive interior design, and friendly people to take care of each customer. As a fast-growing company, Chipotle has steadily increased the number of restaurant openings per year.
The Challenge
Chipotle’s real estate managers were spending a significant amount of time interacting with static datasets to analyze potential revenue and targeted markets for prospective restaurant sites. The company needed a more efficient way to deploy timely sales forecasting data and its complex site-location selection model to its brokers. The existing system was time-consuming and the relevant up-to-date data was not always readily accessible to all employees. The key to securing prime real estate for restaurants is the speed at which new locations are targeted and developed. Chipotle was seeking a system that could more efficiently deploy sales forecasting tools and its complex site location selection model in a browser instead of requiring employees in the field to search, select, and input data into multiple laptop programs.
The Solution
The new Chipotle solution uses Alteryx Analytics to integrate the most current data and allow for the flexible updating of data and analytic components from previously disconnected procedures and programs using a single, optimized Alteryx application. Operations staff no longer need to manually enter additional site data and information specific to a location into a series of disconnected tools. Now, Chipotle real estate managers have the ability to quickly apply their complex site analysis model and sales forecasting system to review proposed locations using consistent and up-to-date datasets in a fraction of the time, and their valuable efforts are more focused on the real estate transactions. Real estate managers now use Alteryx to input parameters and identify scenarios in preparation for field visits. It allows managers to enter sites and choose the reports they want to run in just minutes, as opposed to the hour it took previously.
Operational Impact
  • Real estate managers can now quickly apply their complex site selection model and sales forecasts, spending more time on real estate transactions.
  • Reduced the time to enter site information and choose relevant site selection reports required for field visits from more than one hour per site to just minutes.
  • Integrated most current data and allowed for flexible updating of data and analytic components from previously disconnected processes and programs in a single workflow.
Quantitative Benefit
  • Increased the number of successful real estate transactions.
  • Reduced the time to enter site information and choose relevant site selection reports required for field visits from more than one hour per site to just minutes.

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